Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    The Story Behind the Stone: Fabulous without reservation
    Indiana retailer opens jewelers’ school
    The Story Behind the Stone: Fabulous without reservation
    The Cargo Hold: 50 years of friendship and business
    The Story Behind the Stone: Fabulous without reservation
    Steering Clear of Russian Rocks
    The Story Behind the Stone: Fabulous without reservation
    Whitmire Fine Jewelry: Selling seashells by the seashore
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    CA jeweler teams with winemaker to auction ruby encrusted wine bottle for charity
    MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report
    Select Show announces 2023 Show dates
    Furry Friends on the Job: Say hello to Rosie from Elequent Jewelry
  • Podcast
  • Columnists
    The Six Greatest Jewelry Style Icons of All Time
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: The End of Summer Surprise
    The Story Behind the Stone: Fabulous without reservation
    The Story Behind the Stone: Fabulous without reservation
    Do you consider yourself open minded?
    How storytelling connects buyer, seller and product
    The Story Behind the Stone: Yearning for Kazakhstan
    The legal impact of inflated jewelry appraisals
    Is hiring a digital marketing agency worth it?
    Is hiring a digital marketing agency worth it?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    The Story Behind the Stone: Fabulous without reservation
    Indiana retailer opens jewelers’ school
    The Story Behind the Stone: Fabulous without reservation
    The Cargo Hold: 50 years of friendship and business
    The Story Behind the Stone: Fabulous without reservation
    Steering Clear of Russian Rocks
    The Story Behind the Stone: Fabulous without reservation
    Whitmire Fine Jewelry: Selling seashells by the seashore
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    CA jeweler teams with winemaker to auction ruby encrusted wine bottle for charity
    MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report
    Select Show announces 2023 Show dates
    Furry Friends on the Job: Say hello to Rosie from Elequent Jewelry
  • Podcast
  • Columnists
    The Six Greatest Jewelry Style Icons of All Time
    The Retailer’s Perspective: With great power comes great fails
    The Retailer’s Perspective: The End of Summer Surprise
    The Story Behind the Stone: Fabulous without reservation
    The Story Behind the Stone: Fabulous without reservation
    Do you consider yourself open minded?
    How storytelling connects buyer, seller and product
    The Story Behind the Stone: Yearning for Kazakhstan
    The legal impact of inflated jewelry appraisals
    Is hiring a digital marketing agency worth it?
    Is hiring a digital marketing agency worth it?
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

Plumb Club’s latest podcasts focus on resonating with the consumer

July 18, 2022
Share on FacebookShare on Twitter

(NEW YORK) – Resonating with the consumer, whether via your brand promise, imagery and communications, or with services that allow customers to personalize their versions of what they wish to purchase, can help ensure brand recognition, drive product desire and lower barriers to purchase, resulting in increased sales. The Plumb Club’s educational monthly podcast postings for July have been added to the learning library and are focused on helping a retailer strike the correct chord with the younger, more savvy customer. Retailers will get an in-depth understanding about why each is important to their business, along with strategies and tips.

Personalization & Customization of Engagement Rings: Today’s consumers want to be able to personalize experiences and purchases. Retailers and manufacturers are now catering to this new generation of shoppers by allowing them to modify and visualize their unique versions of  their purchases – from clothing to sunglasses to furniture and wall treatments. Narrated by Jeff Levitt, VP of Merchandise at Cynergy Trading Corp, this podcast discusses how the engagement ring shoppers’ expectations have evolved and what new tools are available to the jewelry industry to meet these new expectations. Cynergy Trading Corp is the source for private label bridal and fashion diamond jewelry. They also have one of the largest just-in-time bridal manufacturing units in the industry.

Your Brand as Archetype: A question foremost in the minds of many retailers is, “How can I capture the eyes and hearts of today’s younger, savvy shopper?” Creating a brand that resonates with a specific target market and effectively communicating that brand’s promise can augment awareness and recall, help differentiate from competition, inspire consumer conversation and drive desire. Alex Williams, on behalf of Plumb Club Member IDD, New York, shares the theory of anchoring a brand in archetype and discusses how those associations are important in defining memorable brands. He takes the listener through 12 core archetypes, how they can be applied to foundational brand making and discusses how they can set a business apart from competition. IDD is a trusted supplier to thousands of retailers nationwide for jewelry programs, bridal, diamond basics and consumer finance programs, all fully supported by marketing assets.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available in the “Listen” area at the Jewelers Resource Center or The Plumb Club website under “Resources”.

Related Posts

CA jeweler teams with winemaker to auction ruby encrusted wine bottle for charity

August 10, 2022

MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report

August 10, 2022

The Six Greatest Jewelry Style Icons of All Time

August 8, 2022

Jewelers for Children announces 2022 JFC Day

August 8, 2022

Latest News

Industry Events

CA jeweler teams with winemaker to auction ruby encrusted wine bottle for charity

August 10, 2022
Other News

MVEye releases Core 3.5 Lab-Grown Diamond Consumer Segments report

August 10, 2022
Industry Events

Select Show announces 2023 Show dates

August 10, 2022

Other News

Furry Friends on the Job: Say hello to Rosie from Elequent Jewelry

GN Diamond helps jewelers sell more diamonds with free in-store selling tool

The Six Greatest Jewelry Style Icons of All Time

Jewelers for Children announces 2022 JFC Day

ACE© It Conference by NAJA to be virtual

Fancy Color Diamond Index shows overall rise

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2022 Trade Shows
  • Media Kit
  • Contact

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.