Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Jewelry Marketing Survival Guide
    JCK Industry Fund announces over $250,000 allocated to 2021 grant recipients
    JCK Industry Fund announces 2023 grant recipients
    diamonds on plant
    How to drive more sales and referrals through social media
    545 fifth ave building
    IGI moves to expanded New York offices and gem laboratory
  • Podcast
  • Columnists
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
    Computer with a Jewelry website
    Why starting SEO earlier in the year will benefit your jewelry store
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Jeweler brings Midwest to the Southwest
    Tara Fine Jewelry: Atlanta’s not-so-secret, best-kept secret
    Finding the Big Ones; Zambian Trophies for the Ages
    The Golden Girls of Gemstones
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Jewelry Marketing Survival Guide
    JCK Industry Fund announces over $250,000 allocated to 2021 grant recipients
    JCK Industry Fund announces 2023 grant recipients
    diamonds on plant
    How to drive more sales and referrals through social media
    545 fifth ave building
    IGI moves to expanded New York offices and gem laboratory
  • Podcast
  • Columnists
    Jewelry Marketing Survival Guide
    The Story Behind the Stone: Out of the Blue
    What’s Hot Now!: Latest Designer Trends 2023
    A Winning Strategy: How SEO and buying intent can skyrocket your sales
    business people shaking hands
    Networking for small business owners
    Is the customer always right?
    Successful Custom: A Clean Disaster
    Brad Huisken
    A quick note about technology
    Computer with a Jewelry website
    Why starting SEO earlier in the year will benefit your jewelry store
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

Plumb Club’s March podcasts focus on ways to build loyal, repeat and educated customers

March 8, 2023
Share on FacebookShare on Twitter
Reading Time: 4 minutes

The Plumb Club Logo(NEW YORK) – With jewelry retail, structuring marketing, merchandising and sales plans around creating and building long-term relationships with customers can increase both sales and profits. Additionally, the ability to showcase new categories and knowledgeably answer questions can expose a store to a new and upcoming market segment. The Plumb Club’s Podcasts for March help retailers gain valuable insight into these areas and provide key and actionable tips on both. The podcasts, delivered by experts in the field, are available in the “Listen” area of the Jewelers Resource Center along with an extensive library of other retailer dedicated topics.

Seed to Stone: A Behind-the-Scenes Tour of the Premium Diamond Growth Process

Consumer demand for lab grown diamonds continues to rise. It is more important than ever that a retailer can accurately and powerfully share the unique story behind lab grown diamonds. In this podcast, Brittany Lewis, Chief Marketing Officer and Dr. Jonathan Levine-Miles, Chief Process Officer for WD Lab Grown Diamonds give a clear overview of the premium lab grown diamond growth process, to ensure retailers can answer questions at point of sale. They provide fun facts about lab grown diamond growth, as well as talking points on sustainability and traceability and give retail tips on engaging the next generation customer. WD Lab Grown Diamonds is a leading lab grown diamond manufacturer, founded in 2008. A global leader in high-quality laboratory created diamonds with distribution under the brands WD Lab Grown Diamonds and Latitude.

Building Your Business with Diamond Milestones

Long term customer relationships are vital to the success of your business. In this podcast sponsored by Jasani Group, Cheryl Kremkow shares how building a relationship starting from the engagement ring purchase and focusing on customer lifecycles can increase sales and profits. Structuring marketing, merchandising and sales on life’s milestones can help a retailer make sure customers come back to their store to celebrate all their important occasions. Jasani Group is a vertically integrated company with expertise in all facets of the diamond industry, from rough diamond trading to state-of-the-art diamond manufacturing, global distribution, jewelry manufacturing and marketing of branded jewelry.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”.

Related Posts

Jewelry Marketing Survival Guide

March 15, 2023
JCK Industry Fund announces over $250,000 allocated to 2021 grant recipients

JCK Industry Fund announces 2023 grant recipients

March 15, 2023
diamonds on plant

How to drive more sales and referrals through social media

March 15, 2023
545 fifth ave building

IGI moves to expanded New York offices and gem laboratory

March 15, 2023

Latest News

Columnists

Jewelry Marketing Survival Guide

March 15, 2023
On The Move

JCK Industry Fund announces 2023 grant recipients

March 15, 2023
Other News

How to drive more sales and referrals through social media

March 15, 2023

Other News

IGI moves to expanded New York offices and gem laboratory

The Story Behind the Stone: Out of the Blue

What’s Hot Now!: Latest Designer Trends 2023

Costar releases 2023 Bridal Book

Select Show adds Ritz Carlton in Tysons Corner, VA to Fall venue lineup

2023 Chicago Responsible Jewelry Conference to be held August 11-12

Southern Jewelry News

© 2022 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription

© 2022 Southern Jewelry News.