To educate retailers on how to sell natural color diamonds
(MORRIS PLAINS, N.J.) – Pancis Gems Inc., a purveyor of fine natural color diamonds for over 40 years, is proud to introduce a new and unique training program to help educate retail partners on natural color diamonds and their signature Rarest Rainbow Fine Jewelry Collection. The Rarest Rainbow collection includes fashion and bridal styles featuring natural color diamonds, making some of the most rare and unique diamonds accessible for any consumer.
With a connection to natural color diamonds that traces back to Belgian royalty, the Pancis Gems team is uniquely equipped with the technical knowledge and consumer insights to help retail partners introduce natural color diamond jewelry to their consumer base and generate new product sales.
The training program emphasizes three main aspects that will help elevate natural color diamonds and the Rarest Rainbow brand among the retail sales team and clients:
1. Rarest Rainbow and your store: Differentiating your customer’s value
- Today’s customer and purchase decisions
- How to lead with “unique” in your store
- How to adopt Rarest Rainbow as a cornerstone of your brand
2. The World of Natural Color Diamonds
- The chemistry of color
- How to describe color
- Historical and famous natural color diamonds
- How Pancis Gems can bring color to your brand
3. Closing the deal: Selling Rarest Rainbow bridal and fashion jewelry
- Our story and facts about Rarest Rainbow
- Rarest Rainbow’s focus, vision, and promise
- Rarest Rainbow Collections and quality standards
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“We love the Rarest Rainbow Collection. Your designs are interesting and fresh. More importantly, we are impressed with your dedication to our success. Your willingness to regularly adjust our inventory to make sure we have the best selling pieces sets you apart in our industry,” stated James Langolf, owner of Alexander Fine Jewelers (Port Huron, Michigan), a Rarest Rainbow retail partner.
To learn more about how Pancis Gems’ natural color diamond training program and Rarest Rainbow Fine Jewelry Collection can help elevate your store brand and retail sales, call 800-426-4435 or visit Rarest Rainbow online at www.rarestrainbowpartner.com.
You can also meet the Pancis Gems team at the upcoming RJO and IJO trade shows in Denver, Colorado and Seattle, Washington.
