The average shopper doesn’t understand why a diamond found online is cheaper than a similar one found at your store. They have no idea that the online “discount” diamond is actually of lesser quality, despite being the same carat size. “That’s why independent jewelers struggle to compete with internet outlets – until they learn how to fight back,” say Asaf Herskovitz, CEO GN Diamond.
In the US, online shopping accounts for 10% of sales and is projected to reach 95% by 2040. Ecommerce is here to stay, so rather than viewing it as a threat, brick-and-mortar jewelry stores must take advantage of this growing opportunity.
Diamond Hunt is the ultimate weapon for independent jewelers who refuse to get edged out of the market. Not only does it empower you to compete with the mega retailers, it also brings added value to the in-store experience.
Please web-savvy customers with an online store
Many jewelers have already discovered that ecommerce can open doors to additional revenue streams for their business. As one owner told InStore magazine, “Offering a few unique pieces that can only be found at our store helped drive clients directly to us. We also tried out a ‘wow’ card promotion of $50 off $250 for our VIP clients and had a great response.”
A crowning feature of the GN Diamond platform, Diamond Hunt helps you enter the ecommerce fray with unique offers and points of distinction. It allows jewelers of all sizes to display a full diamond inventory (over $70 million worth) on their own websites, with their own branding and markups.
Diamond Hunt presents each diamond in an ultra high resolution, 360-degree view. Salespeople can easily demonstrate the 4Cs, point out natural birthmarks and more. “Put your name on our high-quality inventory and stand out with cutting-edge interactive graphics and modern design,” advises Herskovitz.
“The jewelry business is changing rapidly, but diamond buyers still crave the expert guidance and personal touch of the in-store experience. Give them the best of both worlds and access Diamond Hunt’s exclusive online inventory today. It’s the most powerful tool for demonstrating the true value of each diamond to your customers and beating out online competition.”
If you’d like more information on how you can gain a white-labeled inventory of over $70 million in loose diamonds certified by GIA, AGS, and EGL USA, all with the Gemprint ID, contact GN Diamond at www.gndiamond.com, or speak to a GN representative at sales@gndiamond.com or 800-724-8810.
