According to an August 26, 2021, publication by Rapaport, “jewelry retail is upbeat amid positive consumer sentiment. There continues to be a loose diamond shortage although the market has seen an increase in diamond polishing.” The article continues to say that fancy shaped diamonds continue to be “robust”.
GN Diamond concurs with this article and is seeing a large demand for elongated radiants, emeralds, and pear shapes. Even marquise stones are gaining attraction. Ovals still come as a close second to the ever popular rounds. Larger diamonds like 2 – 4 carats in all shapes are consistently selling. The steadiness in the market creates optimism not only for the retailers but for the wholesalers as well.
“GN Diamond works with thousands of jewelers nationwide, so we understand why some store owners are reluctant to buy loose diamonds for stock,” says Asaf Herskovitz, CEO GN Diamond. “Why buy when you can get diamonds on memo? Because over 80% of customers who walk through your doors want to buy that same day.”
GN has made loose diamond buying and diamond jewelry buying easy by offering a 100% guarantee. Their loose diamonds and finished jewelry come with a 100% dollar-for-dollar Trade Back Guarantee. “And we never sell to the public or online retailers, so independent jewelers gain this exclusive advantage,” said Herskovitz.
Now, with GN Diamond’s 100% Sell Through Guarantee, you can have total confidence and peace of mind when buying for stock. If customers change their minds, you can exchange loose diamonds for loose diamonds and finished jewelry for finished jewelry.
With these diamond shortages as mentioned by Rapaport, it is imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons and reliable fast sellers.
GN Diamond is the Best Source For Stock
GN Diamond’s $70 million diamond inventory is composed of over 5,700 loose certified GIA and EGL USA diamonds. All of their diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID and certifications.