DTC Sightholder’s contest aims to drive holiday traffic to jewelry retailers
(LAFAYETTE, La.) – Stuller, Inc recently conducted its first Red Box Diamond Giveaway through the well-known social network, Facebook.
In conjunction with the international announcement of the release of its iPhone application to consumers, the Sightholder helps to drive bridal jewelry shoppers to their local, independent Red Box Diamond retailers.
“This giveaway is designed to help our Red Box Diamond retailers,” says Stanley Zale, vice president of diamonds. “Our goal is to generate excitement among consumers about Red Box Diamonds, resulting in increased business for our Red Box Diamond retailers.”
“To further supplement our diamond campaign, we’re promoting Live Diamond Try On and Red Box Diamonds with monthly advertisements on The Knot, a popular bridal planning website and Weddingbook on Facebook,” adds Zale.
According to Zale, the contest rules are simple. Consumers were encouraged to visit the Red Box Diamond Facebook page and “become a fan” of the brand during the month of October. At the end of the month, one consumer name was drawn at random to win a 1-carat Red Box Diamond. Official contest rules are available at www.facebook.com/pages/Red-Box-Diamonds/120457468965, under the “Discussions” tab.