Social media is one of the most effective ways to reach out to new and existing customers with engaging content about your store. It may also be one of the most cost effective ways to reach a large audience. The nicest part is that messages are short and sweet and capture immediate attention – as long as the message provides value. A consistent social media presence automatically boosts your social proof simply by showing that you are authentic. Try these simple tactics to boost social proof even more:
- Don’t be shy! Interact with other users. Take a little time (even five minutes a day) to follow new accounts and like and comment on others’ content. Being active and showing interest will spark interest in your own account. And when followers are engaging positively with your posts, it sends a signal that you’re trustworthy.
- Be responsive to comments and messages. Don’t leave people hanging after they’ve sent you a DM or left a question in the comments. They’ve come to social media in hopes of having a more direct, personal interaction than they can find on your website.
- Share photos of real people. Share photos of regular people celebrating their life milestones with diamonds and jewelry from your store (with permission of course). You may be surprised how many customers are happy to pause for a picture when you are celebrating with them.
- Highlight happy experiences. For customers whose happiness you don’t capture in-store, ask them to leave a review on Facebook, Yelp, The Knot, or another site they prefer. You can get extra mileage out of positive reviews by screen-shotting them to share on other social media pages.
GN Diamond Simplifies Digital Marketing
Don’t stress if you don’t have thousands of followers. Leverage the loyal customers and rave reviews you currently have to make other shoppers take notice. And fortunately, Diamond Hunt, built specifically for independent jewelers by GN Diamond, gives you additional powerful ways to compete with online retailers. GN assists retailers with numerous high resolution images to boost your campaigns to be used on numerous social media platforms. Diamond Hunt allows GN Diamond customers to gain an online loose diamond database and search portal with over $70 million of loose natural and lab created diamonds not found on any ecommerce website. Stores can easily display this inventory with their own branding and markups.
To learn how you can take advantage of Diamond Hunt and marketing for social media, call 800-724-8810 to speak with a representative, email sales@gndiamond.com or visit www.gndiamond.com.
