Sponsored content from Southern Jewelers Guild
By Ann Glynn
President/CEO Southern Jewelers Guild
Are you ready to make the last quarter of 2015 your most successful yet? We’d love to help!
Coming off our extremely successful launch during the August, 2015 edition of the Atlanta Jewelry Show, the Southern Jewelers Guild (SJG) is expanding its offering on services, and extending a warm welcome to our newest Vendor Members.
In addition to the Southern Jewelers Guild Press Release programs, retail and industry tradespeople can now take advantage of two additional program offerings. The first is the Vendor/Retailer marketing program, which pairs highly-focused, vendor based marketing concepts with retailers who are interested in expanding their market reach through e-mail and social media.
Southern Jewelers Guild Vendor Member Natalie Ziegler, of Natalie Ziegler Designs, introduced her “Smart Marketing” concept through SJG during the Atlanta Jewelry Show, and was especially pleased with the results. The program, created to support her clients who engage customers through social media and e-mail, generated a lot of excitement from long-term clients who realize the benefits of offering fresh, trendy and non-branded marketing materials on a consistent basis. Monthly Natalie Ziegler Designs offerings include Twitter, Facebook and Pinterest posts, as well as a non-branded e-mail offering designed for direct marketing to her clients customer base.
If you’re interested in offering high quality, affordable pearl and gemstone jewelry to your customers that is backed by a generous stock-balancing program and excellent customer service, and a well-rounded selection of digital marketing tools, then I encourage you to consider working with Natalie, and incorporating the Natalie Ziegler Smart Marketing program into your business mix.
Love a great deal? We have one for you! There are so many ways to say it – “Buy one, Get one Free,” “Two for the Price of One,” or “50% Off,” but however we phrase it, this sparkling deal is one we’re sure you’ll want to take advantage of right away. Terry Chandler, Diamond Council of America’s President and CEO, has graciously extended a DCA offer that our members will love. As of now, Southern Jewelers Guild members who want to become members of the Diamond Council of America, or who renew their DCA membership, can receive 2 years for the price of one. That’s two years of quality, affordable distance education, created specifically for those who sell fine jewelry. Don’t wait another day to offer the power of DCA’s education and sales courses to your employee offerings.
Want to know more? E-mail me at Ann@SouthernJewelersGuild.com.
And last, but not least for the month of September, we’re expanding on our Google “Get Your Business Online” partnership through the roll out of our Digital Real Estate Administration & Growth and Digital Landscape Management programs. What that means for our members is that we are now working directly with Google to help you identify all of the FREE business listing opportunities that are available to you online. Additionally, we’ll work with you to help locate all of your current listings (known and unknown), and get them updated with the most current business information, including hours, product lines and services. Don’t let another day go by with a listing that is out of date, incomplete, or contains the wrong information. Claim your free space on the digital landscape and expand your business opportunities.
Have questions about the Southern Jewelers Guild or want more information about membership? I’m here to help! E-mail me at Ann@SouthernJewelersGuild.com or call 504-615-1191.
Ann Glynn is President and CEO of Southern Jewelers Guild, an organization dedicated to helping jewelers, vendors and industry-related tradespeople identify thier target market, create and grow a client base, pair you with vendor partners who provide tools to help you succeed, and work with you to make sure you are operating at optimal performance.