Publicizing your new engagement ring on social media could attract unwanted attention
(NEENAH, Wis.) – You might call them the unofficial engagement announcements of social media. Engagement ring “selfies” – close-up photos of engagement rings on the hands of brides-to-be – are popping up on thousands of social media pages. Even jewelers and designers are enjoying this trend; many encourage customers to post their engagement ring photos on their business social media pages.
However, as with any news or photo on social media, it’s important to think about safety when posting an engagement ring photo. Consider this: Couples spent an average of $5,855 on their engagement ring in 2014, according to The Knot 2014 Real Weddings Survey, and reported by JCK. Combine the average value of engagement rings with the ease of selling them, especially online, and it’s not surprising that engagement rings are a target for thieves.
“Social media is an easy and fast way for customers to share their engagement news,” said Trina Woldt, chief marketing officer at Jewelers Mutual Insurance Company. “Along with sharing information on how to care for their new ring, jewelers can offer tips on how to spread news of the engagement that can help keep the couple and their ring safe.”
Woldt said customers should first think about who will see the picture of their engagement ring. Will the picture be visible to just family and friends, or will it be seen by friends of friends or the public? “Location settings make it easy to know exactly where someone is every time they ‘check in,’” she added. “If your posts are ‘public,’ you’re sharing that information with the world. Consider limiting the number of people who will see your posts and know where you are at any given time.”
For jewelers who add personal engagement ring photos to their social media pages, they should make sure to remove any information, such as last names and cities of residence, which could be used to track down customers. Technology has made locating individuals much easier. While it’s good news for people who want to connect in a positive way, it has made finding potential victims a much easier process for criminals.
Finally, jewelers should talk to their customers about the importance of insuring their engagement ring as soon as possible. “An engagement ring is often someone’s most treasured and most valuable piece of jewelry,” Woldt said. “Should the ring be damaged, lost or stolen, many insurance policies may not fully cover its value or guarantee repair or replacement from their jeweler. Jewelers Mutual® understands what’s important in a jewelry policy, particularly to someone insuring an engagement ring. Our policies are created to ensure customers receive both comprehensive coverage and peace of mind.”
For more information about jewelry insurance for your customers and Jewelers Mutual programs for jewelers, visit JewelersMutual.com, contact a Jewelers Mutual sales manager at 800-558-6411, ext. 2118 or Marketing-PJ@jminsure.com.
*Jewelers are not licensed agents and cannot sell or offer advice about insurance coverage. Coverage and pricing are subject to underwriting review and approval, and to policy terms and conditions.