Marketing tips & trends from GN Diamond
Social media can be frustrating even for the biggest brands and high budget marketing teams. It’s hard to keep up with the latest platforms and their constantly changing algorithms. And with the increased emphasis on using sponsored posts to reach relevant audiences, social media can feel like a pure pay-to-play platform.
Don’t be discouraged. There are more channels and ways to share content than ever before, and marketing and sales tools are becoming increasingly integrated with them all. If your social media following has stagnated, it’s time to experiment with new tactics and find out what works best for your audience.
Read on for four rising social media trends that are most likely to benefit independent jewelers.
4 Social Media Practices to Consider
Posting compelling content every day and interacting with followers is the backbone of any good social media strategy. But these new techniques can help brands truly stand out.
- Use social media for customer service. Customers will come to social media to ask questions and voice complaints whether you want them to or not. Develop a system to deliver prompt, helpful responses.
- Target a local audience. Social media is actually one of the primary places people search for local businesses. Use localized SEO, geo-tag your posts, and interact with people in your area.
- Get creative with Augmented Reality. Whether it’s adding a fun photo filter to a post, or providing a virtual shopping experience, augmented reality is just beginning to take off and offers great promise for jewelers.
- Take advantage of social commerce. Look into the social commerce features of your social media platforms. For example, Instagram allows some accounts to make “shoppable” posts, where the image links straight to your website. More and more social commerce options are popping up every day.
Reach Customers Across Every Channel
What matters most is that you reach your targeted prospects and customers where they like to be met. Whether this is through Facebook, email, or a phone call, GN Diamond understands the most effective marketing techniques and strategies to adopt today.
GN Diamond is a comprehensive sales platform empowering store owners and salespeople to sell more diamonds. Learn more about the many advantages of the GN Diamond platform at www.gndiamond.com and speak to a representative 7 days a week at email@example.com or 800-724-8810.