Vardi Company has launched a nationwide, causal-related jewelry program “The Million Key Movement” for the Love is the Key® brand in conjunction with Jewelers For Children (JFC). They are enlisting major retailers as well as independent retailers to participate in the program. Steven Vardi, CEO of Vardi Company, explained: “We launched this program to make a significant impact and our goal is to generate the largest ever charitable contribution to JFC of $1,000,000+ as well as to spread the positive brand message of Love is the Key®.”
Whether love is found in family, friends, life, faith, happiness, or success, Love is the Key® jewelry is meant to empower, support, and inspire us to put love in everything we do.
As part of this program, Vardi Company will donate 10% of the wholesale price of every key sold and will be asking participating retailers to match their donation. Additionally Vardi Company will be coordinating a nationwide marketing campaign to drive awareness of this campaign and promote participating retailers.
Vardi asks you to join them in making a meaningful impact on the lives of children in need and to spread happiness and love all around. Visit www.MillionKeyMovement.com for more information and to join the movement!
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About Vardi Company
Vardi Company is a technologically advanced jewelry manufacturer with omni-channel distribution capabilities serving both mass market retailers (through Steven Vardi, Inc.) and over 1000 independent jewelry retailers. Vardi Company is the exclusive manufacturer and worldwide distributor for the trademarked brand Love is the Key® and their trademarked jewelry concept. The trademark covers putting the word “Love” on a key in the jewelry industry. For more information on Vardi Company please visit www.VardiCompany.com.
About Jewelers For Children
Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since its inception, JFC has donated more than $51 million to programs benefiting children whose lives have been affected by illness, abuse, or neglect through charity partners St. Jude Children’s Research Hospital®, Make-A-Wish® America, the Elizabeth Glaser Pediatric AIDS Foundation, and the National CASA Association.
