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    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
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    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
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    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
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    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
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    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
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    Wirt’s Jewelers: Banking on Success
    Arkansas jeweler’s photos earn gallery showing
    Jewelers Look to Modern Tech for a Profitable Future
  • Latest News
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    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4
    ASHI announces comprehensive offering of Digital Marketing Assets
    ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers
    KIL N.Y.C. Scholarship for the Jewelry Arts opens application period
    Luxury watch preferences among high-income women in the USATHE MV
    Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000
    GIA global research team convenes in Carlsbad
    Synchrony study reveals shoppers value in-store experiences, financing options for large purchases
  • Podcast
    Firearms and Timepieces Coming Together with Glock Watches
    Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches
    The Jewelry Business Scorecard with JBT Experts
    Ep 53 – Jim Rocchio and Brenda Gamba, The Jewelry Business Scorecard with JBT Experts
    Ep 52 - Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 52 – Giving Thanks in Pearls, Our Thanksgiving Special Edition
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Ep 51 – Shelia Bayes, Making E-Commerce Accessible to Jewelers with Gem + Jewel 
    Stories, Trends, and Expert Insights from Snowden Jewelers
    Ep 50 – Chris Snowden, Stories, Trends, and Expert Insights from Snowden Jewelers 
    SoHo Success at the Atlanta Jewelry Show
    Ep 49 -Amy and Fran, SoHo Vibes, SoHo Success at the Atlanta Jewelry Show 
    The-Third-Generation-Fine-Jewelry-Expert_-Katelynne-Eslick-
    Ep 48 -Katelynne Eslick, The third-Generation Fine Jewelry Expert
    Long Jewelry Empire of Rembrandt Charms
    Ep 47 -Eric Lux, From Coop to Decades-Long Jewelry Empire of Rembrandt Charms 
    The Expert’s Guide to Jewelry Laser Technology of B&D Sales
    Ep 46 -Jacob Dupuis, The Expert’s Guide to Jewelry Laser Technology of B&D Sales
  • Columnists
    Image of Chuck Koehler
    The Retailer’s Perspective: The joys of working with the public
    The Story Behind the Stone: Your Options with Opal
    How to set compassionate boundaries with clients
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition
    The Story Behind the Stone: Lost and Found in Africa
    A Visit to Mumbai – Diamond Central!
    Social media ads, boosted posts, Google paid ads: Making the right call for your jewelry store
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    The Retailer’s Perspective: Where Did the Good Times Go?
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Sponsored Content

What’s Hot this Holiday Season? Lab Created Diamonds and Fancy Shaped Natural Diamonds!

GN Diamond offers tips to get the big sale

November 22, 2021
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Reading Time: 6 minutes

Many Retailers are Reporting Increased Sales with Strong Emphasis on Lab Grown Diamonds. Check out GN Diamond’s new Lab Created Diamond Studs and Diamond Jewelry.

While consumers continue to focus on their loved ones this holiday season, shoppers are still turning to timeless luxury items like diamonds and fine jewelry, and now lab created diamonds for both bridal and fashion jewelry like diamond studs, tennis bracelets and pendants.

According to diamond sales expert Shane Decker, independent jewelers are selling more than ever before, popular items continue to be diamond studs and larger bridal pieces like 2 – 5 carat diamonds. Shane always instructs, “Never sell out of your own pocket,” and “never keep selling.” The extra “add on” sales can certainly be rewarding. Fueled in part by a surge in Millennial and Gen Z shoppers in the market for fine jewelry, the 2021 holiday season presents an amazing opportunity for stores that are prepared.

3 Ways to Attract Big Holiday Sales

Before you take any other steps, the most important thing you can do to attract and close sales this season is include a virtual diamond inventory on your website. Many consumers will at least start their shopping online, if they don’t do all of it from the comfort of home.

Diamond Hunt, GN Diamond’s white-label online diamond listing and search tool, makes it easy to display a complete inventory on your website with your own branding and markups. Shoppers can access and share 360-degree views of every diamond with light performance analysis, Gemprint ID, and GIA certification. With this online inventory in place, you’re ready to work these three tips for attracting big holiday sales:

1. Update your inventory now and include an inventory of Lab Grown Diamonds.
A skimpy, dated inventory is a sure way to turn shoppers away – especially big spenders who want something truly special for their money. Stock up on a range of cuts and carats, and have plenty of popular add-on items, like studs, on hand. Diamond Hunt gives you instant access to GN’s entire $80 million inventory of over 5,000 loose certified GIA and EGL USA diamonds.

GN Lab Grown Diamonds
GN Diamond

Explore GN Diamond’s new Lab Grown Diamond inventory. Available in all shapes and sizes at incredible prices.

Factors that set GN’s lab grown diamonds apart:

  1. Our direct partnership with Diamond Foundry, located in the USA. Their rough is produced in the USA which affects the quality of the final product. It is cleaner and whiter.
  2. We are a direct source yielding the best prices.
  3. Don’t be fooled with higher discounts that may reflect weaker grading.
  4. Unlike other vendors, we have all shapes, sizes and varieties of color.
  5. Star Energy Efficient. Cleaner process, less pollution, Solar Powered instead of natural gas and oil.

2. Use the experience, not price, to sell.
Lead with your most impressive items and don’t use discounts to sell. Give shoppers a powerful online and in-store experience that is centered on the customer and their aspirations. Motivate them with the spirit of the season and the value of lasting memories, and you won’t need to slash prices.

Why Buy Lab Grown Diamonds From GN Diamond
GN Direct Source

3. Host virtual events for top buyers.
Treat your loyal customers to special events that show how much you value them. Offer first or exclusive access to custom designs, provide a live showcase of your 2021 gift guide, or ask them what they want to see and customize the event.

GN Best Price Best Quality

Luxury Sales Made Simple

The GN Diamond Sales Platform is free, intuitive to learn, and backed by expert training and support to help you take full advantage of every feature. From the Diamond Hunt digital sales presentation portal, to valuable sales and marketing resources, all of our tools are designed to empower independent jewelers to compete in-store and online.

Learn more about the many advantages of the GN Diamond platform at www.gndiamond.com and speak to a representative 7 days a week at sales@gndiamond.com or 800-724-8810.

Related Posts

ASHI announces comprehensive offering of Digital Marketing Assets

November 29, 2023

ASA aims to fulfill demand for well-trained and accredited gems and jewelry appraisers

November 29, 2023

KIL N.Y.C. Scholarship for the Jewelry Arts opens application period

November 29, 2023

Columbia Gem House’s Jewelry for Wildlife fundraiser raises over $12,000

November 27, 2023

Latest News

Podcast Episodes

Ep 54 – Jim Imhof, Firearms and Timepieces Coming Together with Glock Watches

December 1, 2023
Featured

Love at first solder, Graham Jewelers turns 20

November 30, 2023
Featured

Wirt’s Jewelers: Banking on Success

November 30, 2023

Other News

Arkansas jeweler’s photos earn gallery showing

2024 JOGS Tucson Gem & Jewelry Show set for Jan. 24 – Feb. 4

The Retailer’s Perspective: The joys of working with the public

The Story Behind the Stone: Your Options with Opal

How to set compassionate boundaries with clients

Applied Marketing 101: In Search of the Elusive Thermonuclear Unique Selling Proposition

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