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Home Latest News Other News

Winner announced in Greenland Ruby x Reena Ahluwalia campaign

November 28, 2022
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The Greenland Ruby x Reena Ahluwalia 5th year anniversary campaign has a winner. Yuki Horiuchi, CEO of Japanese Ambrose and Co. Ltd. was the lucky name drawn to win Reena’s ‘Fire Under Ice’ original artwork. Bringing together gemstones, art, technology and innovation, the campaign ran over 5 months, and offered ticket buyers the chance to win the original ‘Fire Under Ice’ artwork and receive a free limited-edition NFT version of Reena’s masterpiece.

The draw took place at the beginning of this month, after which it was shipped and delivered directly to Mr. Horiuchi. Valued at $10,000, the custom-made, hand-painted canvas was donated by the artist to Greenland Ruby and found its new home in Japan.

Yuki Horiuchi with ‘Fire Under Ice’ original artwork.
Yuki Horiuchi with ‘Fire Under Ice’ original artwork.

Hayley Henning, CCO of Greenland Ruby stated: “Our campaign was the first of its kind in our industry. I’m so extremely proud of all the attention we got, and the money raised for the PinkPolarBear Foundation. Thanks to everybody who entered, and especially to Reena for her incredible talent and generosity.”

“I am grateful to have partnered with the PinkPolarBear Foundation and Greenland Ruby for this one-of-a-kind project. The fundraiser was a unique blend of responsibly sourced gemstones, art, blockchain technology and impact. I hope my art will remind donors of the significant contribution they made towards conservation and community service,” said Reena Ahluwalia.

Greenland Ruby is a responsible source of rubies and pink sapphires. Located at the oldest corundum deposit on earth, the mine operates a high-tech processing operation. Greenland Ruby gems are produced under the strictest human rights, labor, environmental, mining and product disclosure standards. Each Greenland Ruby gem is traceable from mine-to-market and comes with a Greenland Ruby Certificate of Origin or Card of Authenticity. Learn more at greenlandruby.gl.

Reena Ahluwalia is a multifaceted artist, an award-winning jewelry designer, painter, professor, NFT artist and a community builder. Gemstones and diamonds are central in Reena’s paintings. Created in intense and vibrant colors, her art is an expression of nature and humanity’s inner brilliance and limitless potential. Coveted internationally by art collectors, Reena paints highly nuanced, hyper-realistic diamonds and gemstones with ultra-magnified facets. Her artwork is in the collection of distinguished collectors worldwide. Learn more at reenaahluwalia.com.

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