Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Les Olson Jewelers: a hands-on operation
    Les Olson Jewelers: a hands-on operation
    Merger With a Mission
    From hard knocks to soft landing in new store
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Christie’s to auction Bleu Royal
    Hardrock Summit wraps in Denver
    Christie’s to auction Bleu Royal
    ISG awarded Certificate of the Combat Flag
    Artistry, Ltd. releases 2024 catalog
    Artistry, Ltd. releases 2024 catalog
    $2 million in 2021 GIA Scholarships available
    GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards
  • Podcast
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
    Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
    Episode 34 – Christy Davidson, Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
  • Columnists
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
    International School of Gemology’s The Sindhi and the Suitcase
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Les Olson Jewelers: a hands-on operation
    Les Olson Jewelers: a hands-on operation
    Merger With a Mission
    From hard knocks to soft landing in new store
    Saban Onyx helps independent retail jewelers get fancy
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    Christie’s to auction Bleu Royal
    Hardrock Summit wraps in Denver
    Christie’s to auction Bleu Royal
    ISG awarded Certificate of the Combat Flag
    Artistry, Ltd. releases 2024 catalog
    Artistry, Ltd. releases 2024 catalog
    $2 million in 2021 GIA Scholarships available
    GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards
  • Podcast
    Inside the Generational Legacy of David Douglas Diamonds
    Episode 42 -Doug Meadows, Inside the Generational Legacy of David Douglas Diamonds
    An-Inspiring-Tale-Behind-50-Years-of-Jewelry-Design-and-More
    Episode 41 -John Atencio, An Inspiring Tale Behind 50 Years of Jewelry Design and More
    Episode 39 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    Episode 40 -Brittany Jones,95 Years of Excellence and Legacy of JF Jones Jewelers
    The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 39 -Frederick Mannella, The Rise of Luxury Handbag Trend in Jewelry Stores
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Episode 38 – Kevin Patton, Gem-preneur Family Legacy of Pattons Fine Jewelry
    Technology Meets Our Values
    Episode 37 – Kyle Bullock, Technology Meets Our Values
    A Pandemic-Born Success of Two Jewelry Visionaries
    Episode 36 – Brooke and Chase Brinson, A Pandemic-Born Success of Two Jewelry Visionaries
    Jewelers Helping Jewelers
    Episode 35 – Aleah Arundale, Jewelers Helping Jewelers: Connection, Support, and Success
    Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
    Episode 34 – Christy Davidson, Must-Know Facts About RDI’s Rare & Forever Natural Diamonds
  • Columnists
    Applied Marketing 101: The Next Big Thing
    Applied Marketing 101: The Asteroid Approaches
    The Story Behind the Stone: Oops there it is!
    Image of Chuck Koehler
    Cool New Things from the Atlanta Jewelry Show
    Image of Chuck Koehler
    The Retailer’s Perspective: It’s Springtime in September
    Barbiecore Bling! Are you in?
    Joel McFadden Fine Jewelry
    Successful Custom: The Customers View
    Holiday Sales Success: A multifaceted marketing approach
    Holiday Sales Success: A multifaceted marketing approach
    International School of Gemology’s The Sindhi and the Suitcase
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

WJA announces free marketing kit for its March is Me Month campaign

February 8, 2021
Share on FacebookShare on Twitter
Reading Time: 4 minutes

March is Me Month

The Women’s Jewelry Association’s “March is Me Month” promotional initiative centers around the power and celebration of women. With a grant from the JCK Industry Fund, the campaign assets are now available free of charge for the first 250 WJA members who sign up for the marketing kit on WJA’s website through March 31, 2021.

“With generous support from the JCK Industry Fund, WJA will be able to offer our comprehensive marketing assets to emerging designers and more members that otherwise might not have been able to participate in the campaign. We are so pleased to share the opportunity to celebrate March is Me Month, and to empower more women through this grant!” says Jennifer Markas, WJA’s Executive Director.

The purpose of the campaign is to empower women to purchase jewelry for themselves. While the rise of female self-purchase has occurred over the past decade, women still hesitate to celebrate themselves with a fine jewelry purchase. The Women’s Jewelry Association encourages members to participate in this national campaign alongside some of the biggest names in the trade – jewelry, watch retail, and manufacturing – including American Gem Society, Ben Bridge Jeweler, Citizen Watch America, Day’s Jewelers, Fred Meyer Jewelers, Forevermark, Garfield Refining Co., Natural Diamond Council, Prime Art & Jewel Inc., Reeds Jewelers, Smiling Rocks, Signet, and Stuller.

WJA sees this as a chance for individuals to participate in a historical industry-wide initiative celebrating women’s empowerment during Women’s History Month in March and International Women’s Day on March 8th. The campaign, including in-store advertising and social media promotions, will play out from February 15, 2021, through March 31, 2021.

“Our campaign is all about women treating themselves to jewelry – they deserve it!” says WJA President Jacqueline Cassaway.

How can you be part of March is Me Month? WJA encourages its members to sign up for the marketing kit that includes branding, taglines, and logos developed for the campaign by Richline Group, a wholly owned subsidiary of Berkshire Hathaway, and brand their content for the month using the March is Me Month material.

Branding content could include an individual jewelry designer adding the March is Me Month logo to their personal materials, and sharing and selling their jewelry on social media with the message of women’s empowerment and self-purchasing that the March is Me Month campaign focuses on. The campaign’s hashtags include #MarchIsMeMonth, #CelebrateYou, #LiveBeautifully, and #WomensJewelryAssociation. WJA members are welcome to repost and reshare content that WJA will be posting on all social media and internal channels.

To access and download the materials, WJA members can visit https://www.womensjewelryassociation.com/marchismemonth

To join WJA and gain access to the materials, please visit https://www.womensjewelryassociation.com/join

Related Posts

Christie’s to auction Bleu Royal

ISG awarded Certificate of the Combat Flag

September 20, 2023
Christie’s to auction Bleu Royal

Christie’s to auction Bleu Royal

September 20, 2023

Noble announces expansion of showcase and store design division

September 18, 2023
JCK Industry Fund announces over $250,000 allocated to 2021 grant recipients

Submission open for 2024 JCK Industry Fund grants

September 18, 2023

Latest News

Industry Events

Hardrock Summit wraps in Denver

September 20, 2023
Other News

ISG awarded Certificate of the Combat Flag

September 20, 2023
What's New

Artistry, Ltd. releases 2024 catalog

September 20, 2023

Other News

GIA’s Carlsbad Campus receives School of Excellence and Excellence in Student Services Awards

Christie’s to auction Bleu Royal

GN Diamond’s 100% Guarantee takes the risk out of stocking up on diamonds and finished jewelry

Applied Marketing 101: The Asteroid Approaches

Noble announces expansion of showcase and store design division

Submission open for 2024 JCK Industry Fund grants

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.