Company provides the back-end structure to more than 2,000 retail jewelry locations
This benchmark is a significant insight into the continued shift by consumers to online purchasing versus brick & mortar shopping. “We saw significant increase in average sale – jumping from just under $2,000 in 2008 to over $2,500 in 2009. The consumer continues to migrate both in number and in intensity to purchasing luxury products through trusted online retail experiences,” added Lichtenfels.
WRCobbOnline, the interactive division launched by W.R. Cobb Company four years ago, is the fastest growing interactive company in the jewelry industry say company officials. Presently, more than 2,000 retail jewelry locations across
For the shopping period of Thanksgiving through Christmas, the WRCobbOnline network of sites reported:
• Sales increased 155% 2009 over 2008.
• Average selling price has increased from just under $2000 to just over $2500.
• Number of items sold increased 110% over same period in 2008.
• Total unique visitors to all websites increased 44% over 2008 to a total of 695,000.
• Total page views topped 4.3 million.
• 75% of all sales were engagement rings.
“This may be the first look at jewelry online results across such a large sampling that the industry has seen. Retailers will also be interested that sales did spike in the Northeast during the bad period of weather, and interestingly, stayed at that heightened level, signaling a behavior shift that we will monitor across all our platforms,” said Jay Gerber, Vice President of Sales and Marketing for WRCobb-Online.
For more information please visit www.WRCobb.com or call 800-428-0040.