Leaves of ChangeTM unites celebrities, charities and gold
(NEW YORK) - World Gold Council has announced plans for a celebrity charitable initiative entitled Leaves of ChangeTM which launched in fall 2008 in preparation for a May 2009 gala and charity auction. A-List celebrities will be invited to design a gold pendant necklace incorporating a leaf motif. World Gold Council will find a suitable gold jewelry designer to make each celebrity's necklace. Celebrity participants will choose to have proceeds from the sale of their designs benefit their favorite charity or Jewelers for Children (www.jewelersforchildren.org). This high profile charitable benefit will culminate in spring 2009 with an exclusive Los Angeles gala event, during which a simultaneous live and online auction will be held, raising funds and awareness for all of the participating charities.