02182020Tue
Last updateTue, 11 Feb 2020 10pm

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Jewelers of America reaches millions with consumer marketing

The “Another Piece of Your Story” test-campaign was an industry initiative

(NEW YORK) - Jewelers of America (JA) announced the results from the consumer marketing test-campaign that ran in Los Angeles, CA, from September 23 – November 3, 2019. “Another Piece of Your Story” was an industry-wide collaboration to increase consumer desire for jewelry by connecting consumers to the emotional aspects of jewelry ownership. Over 3,000,000 unique consumers were reached during the short, six week test campaign.

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Rembrandt Charms goes all in to celebrate holidays

The holiday spirit was in full effect at Rembrandt Charms this year! The busy little elves at Rembrandt had a Holiday Decorating contest - a little friendly competition between the back office and the front office led to a fabulous holiday display. The entire office participated in the festivities. The back office narrowly edged out the front office with their “larger than life” charming holiday memories bracelet.

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Gesswein introduces Luxor® Compound Starter Set

Gesswein, supplier of precision tools and equipment for over 100 years, is pleased to introduce Luxor® compound by Merard. Luxor® compound is manufactured in France to the highest precise specifications, using the highest quality of aluminum oxide and best of all -  silica-free. The aluminum oxide significantly reduces your work time and helps you efficiently and effectively prepare all metal surfaces for finishing.

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American Express’ Small Business Saturday® hits record high

Estimated $19.6 billion in reported spending

(NEW YORK) - As the holiday shopping season kicks off, shoppers from coast to coast made an impact at small businesses on the 10th annual Small Business Saturday, November 30, 2019. New data found U.S. shoppers who shopped at independent retailers and restaurants on Small Business Saturday reported spending a record high total of an estimated $19.6 billion, according to the 2019 Small Business Saturday Consumer Insights Survey from American Express and the National Federation of Independent Business.

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