Did you know GN Diamond has a variety of free marketing tools to help retailers create new sales and increase their market share? The wisest digital marketing investment independent jewelers can make is available for free!
To reach customers you don’t have to be everywhere, but you do have to be easy to find and contact. This means focusing on popular channels that serve as key touch points across the buying cycle.
Most importantly, you need a robust website and online inventory to support the journey from social media to your website.
This is where Diamond Hunt, GN Diamond’s online inventory search portal comes into play. Diamond Hunt is easily integrated with your website and customized to your branding and markups, so shoppers can seamlessly browse and compare diamonds and finished diamond jewelry.
There is a lot of contention among experts as to whether or not sales associates should ask a customer’s budget. Shane Decker believes one should not ask, while others may disagree. Many feel closing percentages may be lower because it is difficult to qualify budgets. Utilizing Diamond Hunt inside your store will allow shoppers to see pricing, qualify budgets, and help retailers sell more.
To ensure buyers make it to your website at all, make yourself unique through captivating pictures of finished diamond jewelry and loose diamonds. Engage customers through your blog, email, or high-quality social media. GN Diamond has a library of beautiful pictures of finished diamond jewelry and loose diamonds all for FREE!
Pictures Speak Louder than Words
Be prepared to close sales and hold customers’ attention with delightful content aimed at celebrating their purchase and offering even more value. Pictures and tips for jewelry care, ongoing promotions, and more can be delivered through email, live chat, and social media campaigns.
GN Diamond’s free marketing tools and platform enable you to optimize your online presence for the modern jewelry shopper. It’s about bringing your own unique, independent brand straight to customers that sets you apart from on-line competition as well as large chain stores.
Ask a GN representative how you can boost your online presence and add a diamond listing to your website that outshines any internet retailer with powerful features, such as diamond certification, light performance, brilliancy scores, and 360-degree video.