(ROSEMONT, Ill.) – INSTORE kicked off the new INSTORE Show this weekend in Rosemont, Illinois. The show is taking place Aug. 13 – 15 at the Donald E. Stephens Convention Center, and a “Cram Day” of retailer education took place on Saturday, Aug. 12. Seminar content covered “How to Make Your Store Safer” and “How to Big-Picture Plan for Your Business,” among others. The INSTORE Show co-located with the Chicago Responsible Jewelry Conference, which took place Aug. 11 – 12, while MJSA held an education track during INSTORE’s Cram Day.
“It’s great to be back in Chicago,” said Trace Shelton, editor-in-chief of INSTORE. “Watching the Bench Pressure Challenge take place again and seeing so many familiar faces has been such a pleasure.”
The INSTORE Show aims to be a premier trade event for independent fine jewelry professionals, including jewelry store owners, managers and buyers, as well as industry suppliers. Keynote speaker and award-winning marketer and cultural translator Marcus Collins addressed a packed room of retailers on Sunday morning in his “A Cultural Look at Consumer Meaning-Making and Brand Consecration,” while more seminars took place throughout the day. Another highlight, The Bench Pressure Challenge, organized by MJSA, is happening on the show floor. More seminars are taking place each day of the show.
Retailer attendees expressed delight in being able to attend the show not only for the 200 booths on the exhibition floor but to soak up the education for which the INSTORE brand is known. “This show offers a lot of great seminars geared toward sales staff,” said Mark Binkley of Cooper & Binkley Jewelers, Brighton, MI. “We brought 8 out of 10 of our staffers.”
Vendors, too, enjoyed the robust opening, with a line of merchants queuing up early to start shopping. “We are very happy,” says Sebastian Velasquez of INOX Men’s Jewelry. “This show is bringing in a lot of people whom we haven’t seen in a while or don’t go to other shows. We met store owners we’ve wanted to work with, and we’ve already signed up 16 new accounts.”