Pre-Show education is a significant feature of the SOHO EXPERIENCE by AJS. Industry experts, the show refers to as SOHO Pros, lead classes that focus on a variety of tracks prevalent to the industry: Marketing, Digital Live, Retailing, Bench/Custom, and Sales.
In addition to learning from these proven leaders, the SOHO EXPERIENCE provides the opportunity to connect more closely and ask questions during the complimentary “Lunch with the Pros”.
Director of Education Cindy Chandler curates an impressive lineup of people in the know to “help you move your business forward.
The full roster of SOHO PROS & AJS Partners:
Rebekah Anderson: Owner, Earth Pebbles
Aleah Arundale: Founder of Jewelers Helping Jewelers, Your Diamond Gal, Olympian Diamonds
Tiffany Bayley: Founder & CEO, THRIVE Consulting, Host of Shop with Tiffany Live
Guy Borenstein: Senior Gemologist, Stuller
Terry Chandler: President & CEO, Diamond Council of America
Joel McFadden: Owner & Founder, Joel McFadden Designs
Andrea Hill: CEO & Founder, Strategywerx
Lee Wiser McIntosh: Owner, The Jewel Vox
George Prout: President, Independent Division Craft Lab Grown Diamonds
Grant Mobley: Jewelry and Watch Editor, Only Natural Diamonds
Louis Scholz: Owner, St. John and Meyers
Jennifer Shaheen: Founder & President, Technology Therapy Group
Matthew Tratner: General Manager & VP, Sarine Technologies and pre-show education sponsor
Ian Van Slyke: Owner & Founder, MAC Learn, Apple Certified Pro