Last updateTue, 22 May 2018 10pm

InStore’s The Smart Jewelry Show announces Top Dog


(CHICAGO) - Upon the conclusion of this year’s Smart Jewelry Show produced by InStore magazine, a memorable moment took place at one of the 19 Smart Stations, exhibits of interactive educational areas with a variety of hands-on experiences for all independent retail jewelers.

Karen Bell & Dan Schuyler, partners at Sanibel Island, Florida based Lily & Co., with The Smart Jewelry Show’s Top Dog contest winner Lily (l) and two of her friends. “We know how much our customers enjoy her, and it is wonderful to have others appreciate Lily as much as we all do.”
One Smart Station that was a crowd pleaser showcased a new breed of inspiration during the three-day show. The station, called Top Dog, showcased a competition of the top dogs in jewelry retail. Over 35 dogs entered the contest for the leading canine in the jewelry industry.

The winner of Top Dog’s first place award went to Lily, the beloved Labradoodle and cherished member of Lily & Co. in Sanibel Island, Florida. Lily fulfills her responsibilities as Top Dog in this jewelry store’s everyday activities. She acts as a “face of the brand” modeling jewelry on the website, and is the face of the store’s ad campaigns. She also greets customers and is always on site to provide a tail wag of approval when selecting pieces to showcase.  Lily also lends her popularity and influence to community charities and events.

Karen Bell and Dan Schuyler, business partners at Lily & Co. stated that they are, “Pawsetively overwhelmed that Lily won first place.  Lily has always been our self proclaimed Top Dog and it was great for her to win the official title during the Smart Jewelry Show! We know how much our customers enjoy her, and it is wonderful to have others appreciate Lily as much as we all do at Lily & Co.”

Attendees of the show were able to stop by the Top Dog booth throughout the 3-day event and vote on their favorite Top Dog.  GE Money was the sponsor of InStore’s Top Dog Contest.  Regina Leadem, Vice President Sales and Client Development for GE Money, announced the winners of the contest and delivered the winner’s trophy to Lily’s owners.

“GE Money is proud to partner with InStore to sponsor the Top Dog contest,” said Leadem.  “We recognize the value our canine ‘associates’ bring to the workplace by creating a warm and friendly atmosphere and giving us a good laugh when we are stressed and we look forward to continuing this partnership.”

Lily the Labradoodle, representing Lily & Co. in Sanibel Island, FL, took 1st Place in InStore’s Smart Show Top Dog contest. Lily & Co. has used Lily’s good looks extensively in their advertising campaigns.


Top Dog, Lily trotted home with a trophy, a special “Top Dog” collar and special gift basket, plus barking (bragging) rights which would make any dog howl.

Second place winner was Hopper, a Pomeranian, from Blocher Jewelers in Elwood City, PA. And third place was awarded to LoLa from Closson’s Jewelers in Ludington, Michigan.

The three-day show ran from April 2nd thru April 4th with a full schedule of talks, conferences, events and parties to attend.  For a complete list of all exhibiting vendors, be sure to visit www.smartjewelryshow.com.