Effort drives traffic in slow month, raises funds to help children
(NEW YORK) - March for a Cause - an exciting, lucrative and charitable marketing promotion - was announced, during the Jewelers for Children (JFC) annual Facets of Hope event, Sunday, June 5.
“We began to banter this idea with the JFC marketing committee members approximately a year ago. After much discussion and presentation to our board, it was unanimously approved. It’s a win-win for everyone,” said David Rocha, executive director of JFC.
Beginning March 2012, March for a Cause is a charitable initiative for retailers, manufacturers and designers that helps drive traffic to stores and sell more product during a non-promotional month. The premise is simple: by donating a portion of proceeds to help children, you encourage shopping during an otherwise slow month.
Participating jewelers will receive an inclusive marketing package to promote their store and participating designers and manufacturers. The package will include print ads, public relations, radio scripts, Facebook updates, in-store signage, website banners, in-store event ideas, a webpage and QR codes.
The March for a Cause promotion and logo were developed by Fruchtman Marketing, a full-service advertising agency based in Toledo, Ohio, specializing in marketing for the fine jewelry industry.
Jewelers for Children was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. Since its inception, JFC has donated more than $37 million to programs benefiting children whose lives have been affected by illness, abuse or neglect through charity partners St. Jude Children’s Research Hospital®, the Make-A-Wish Foundation® of America, the Elizabeth Glaser Pediatric AIDS Foundation and the National CASA Association. JFC also provides support to the Make-A-Wish Foundation International and the Santa-America Fund.