Last updateThu, 17 May 2018 7am

Midas Chain’s Sideways Cross features special meaning


East2West Sideways Cross has become hot item

(BERGENFIELD, N.J.) - Premier jewelry manufacturer Midas Chain has created a cross that has been making a buzz across the jewelry industry. Jewelers around the country have been explaining to customers why the cross is horizontal instead of the usual vertical style.

Midas did some research and found an interesting quote in the New Living Translation of the Bible in Psalm 103:12. The entire collection was named East2West, because the verse reads: “He has removed our sins as far from us as the east is from the west.” This is translated in similar ways in a variety of versions as well.

Midas-FebThe East2West Sideways Cross comes in 14k yellow, white or pink Gold on an adjustable chain in both necklaces and bracelets. The diamond and diamond cut versions make an excellent addition to the line as well. In addition, the cross is available in sterling silver to accommodate all price points.

“We have had an extremely positive response to this line, because the style has been so prominent with Hollywood celebrities. Jewelers nationally can’t get enough of this beautiful collection,” said Roy Merlucci, VP Sales, Midas Chain.

The unique details and craftsmanship of this collection are done with the highest level of standards and quality, which has always been a symbol of an original Midas product. The complete line includes many unique styles and designs that can be seen in Midas’ new 200 page catalog.

The new jewelry catalog includes earrings, bracelets, chains, rings and a dazzling crystal line. Some of the exclusive collections included in this years attractive counter top reference are East2West, crystal macramé Bon bracelets, Little Bon bracelets, Sports Bon, Chatty Charms and Crystal Persuasions collections to name a few.

Midas Chain is a premier manufacturer of fine quality jewelry with international facilities in addition to their corporate offices in New Jersey. The company is a direct source for innovative, high quality merchandise with outstanding personalized service. A top manufacturer of gold and sterling silver jewelry, Midas Chain has been providing wholesale 10k, 14k and 18k jewelry to jewelers for over 25 years. For your free catalog please call sales at 877-643-2765 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.. Visit the website at www.midaschain.com.