Last updateTue, 22 May 2018 10pm

ASHI Diamonds launches Bridal 2013 Marketing Program


(NEW YORK) - ASHI Diamonds is excited to unveil its new 68-page 2013 Bridal Book along with the latest 2013 ASHI Bridal Jewelry Collection. This new program incorporates all the print to digital marketing, e-commerce and merchandising strategies essential for establishing a jewelry store’s image as the premier bridal source in their market.

ASHI-AprilThis new book is ASHI’s most ambitious and creative bridal book ever. It is based on the theme of “Love” and is designed to encompass not only the emotions of love and marriage, but to also emphasize the beauty and art of fine jewelry and limited edition pieces to provide memories that will last for eternity. This book contains an exquisite new assortment of Contemporary, Vintage, and Traditional Bridal Designs, certain to please the most discriminating consumer. Within its illustrative pages, you will preview today’s most innovative new styling with bold and definitive designer looks, market tested and proven products, and a resurgence of traditional styles, re-crafted by ASHI’s in-house craftsmen into new classics for the bridal category.

ASHI has gone to great lengths to provide their customers with a presentation of unique and copyrighted styles, exemplifying a step up from the ordinary to the extraordinary, not only in assortment, but also in quality and workmanship, synonymous with ASHI’s tradition. Today’s successful jewelers expect and deserve more from their vendors than the normal, and ASHI is dedicated to be the forerunners in presentation of jewelry to your consumers. “Love” Bridal Book has the perfect blend of exceptional value and reasonable prices that today’s consumers demand. The wide selection of products featured provides the quality customers expect at retail prices, allowing you the flexibility to achieve a competitive advantage in any market.

ASHI 2013 Bridal Marketing and Merchandising Program is designed to brilliantly showcase this collection of Bridal as your own Store’s Bridal Brand. This collection extends beyond just Bridal; it also features a wide array of diamond fashion and diamond basics. This added element will allow the Bridal Book to serve as a year-long catalog of Your Store’s extensive line of fine jewelry.

Marketing Highlights

• Bridal Book:  The upscale 68 page “Bridal Collection”.

• Branding “Your Store Name”: Individualizing your store with your company logo on the front cover, creating a custom look as well as the inside front page with personal message about your store, hours of operation, etc.

• Complete Customization: Option of customizing 2 to 20 pages of other brands (watches, other bridal brands, pearls and generic) in the book to obtain co-op from other lines that perform well in your store. The Bridal Book can be customized with full ready pages featuring the product lines and collections from over 100 of the leading jewelry and watch brands.

• Digital Marketing - all free: Bridge the gap between your print and online marketing by receiving branded and customized bridal e-commerce website, mobile ready website, digital e-catalog, digital coupon, bridal e-mail blast and QR code.

• Point-of-sale, television commercial and store marketing visuals – all free: Supported with point of sale marketing material and attractive print & television advertising for a specific market. High resolution images for ad creation, billboards, print and website content. In store looping DVD’s for your store location as well as handouts for your potential bridal customer.

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The 2013 Bridal Book embodies the ideal union of quality, value, service, and marketing support. ASHI Diamonds assures you that bridal collection will impress and satisfy the diamond buying consumers, while also branding and positioning you, the independent jeweler, as “the store to shop” for all their bridal and diamond jewelry needs.

Please call ASHI at 800-622-ASHI or your regional sales representative to ensure that your store remains The Bridal Center in your market and beyond. For more information visit www.AshiDiamonds.com.