Last updateThu, 17 May 2018 7am

ASHI launches 2017 Lovebright Collection Book


Ashi coverASHI is excited to launch the 2017 Lovebright Collection Book for all of their retail partners to share with their customers. ASHI reports the positive feedback they have received from their retailers, and the overwhelming desire to ignite and promote their store’s diamond sales, has been extremely instrumental in the creation of this new marketing program. ASHI has selected the most fashionable, best selling, and fastest turning Lovebright styles to help their retail partners be the diamond brand in their market.

This new 24 page book features the elegant and modern look retail customers desire and is highlighted by ASHI’s innovative Lovebright diamond layout, setting style and fine craftsmanship. These specially chosen pieces have been competitively priced, to help retailers maximize their sales, profits, margins and inventory turns. By customizing the front and back covers of the book, including the customer coupon, or by adding in other appealing jewelry brands, each retailer will able to further emphasize their store’s brand. Participating retailers receive 2,000 Books free with a $15,000 purchase, made in 4 equal payments.

Marketing Highlights

• Lovebright Book: This high quality 24 page book is available at just $0.25 per copy, and can be distributed via USPS EDDM Direct Mail. ASHI has showcased over 70 of today’s most popular and fastest turning Lovebright styles, with the most definitive designer looks.

• Co-Op Subsidy: Participating retailers receive 2,000 Books FREE with a $15,000 Purchase, made in 4 Equal Payments of 30/60/90/120 days.

• Delivery: Most styles are stocked for overnight delivery. Utilize ASHI’s no obligation 5-day preview to close a sale on most of the styles featured in the Lovebright book. There is 2-week delivery on most special orders.

• Branding Your Store: Individualize the book with your store logo on the front and back cover as well as customize 6 inside pages.

• Brand Customization: Retailers may select 2 to 6 pages in the Lovebright Book to showcase other brands such as Pandora, Tacori, Hearts on Fire, Simon G, Rolex, Tag Heuer and others. The cost of these books can be offset by print co-op from ASHI, as well as other brands you would like to feature in the book.

• Custom Coupon: ASHI has created a coupon on the back cover that can be completely customized by you to drive more traffic into your store and further promote this program to your customers.

• Digital Marketing - All FREE: Digital marketing benefits include: digital images, QR code, digital coupon, digital flipbook, and most importantly a free fully responsive Lovebright micro-website, which is branded with your company name & logo, store info & picture, integrated e-mail system, customized retail markups, and integrated shopping cart with Pay with Amazon, PayPal and order by phone options. This free Lovebright micro-website showcases all of the beautiful Lovebright designs with high-quality jewelry images in 3-view angles, along with many other features to convert your website browsers into buyers.

• Social Media Sweepstakes: Run a FREE Lovebright Sweepstakes with your store branding. This Sweepstakes will give you a unique marketing opportunity to phenomenally increase and broaden your customer base as your social media posts are liked and shared by your customers and their friends. This style of viral marketing has proven to exponentially boost your brand exposure and enable you to increase sales.  In addition, you will be have the potential to collect thousands of names and e-mail addresses of potential customers for future marketing campaigns.

• Point-of-Sale, Television Commercial, and Store Marketing Visuals - All FREE: Supported with point-of-sale marketing materials, displays, and attractive print & television advertising - customizable for specific markets, high resolution images for ad creation, billboards, and print & website content, and in-store duratrans and looping DVDs.

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“Today’s successful jewelers expect and deserve more from their vendors than the normal,” says Rajeev Pandya, partner at ASHI. “ASHI is dedicated to being the leader in presentation of jewelry to your consumers. The wide selection of featured products in this Lovebright Book provide the quality customers expect, at retail prices that allow you the flexibility to achieve a competitive advantage in any market.”

For more information about the 2017 Lovebright Collection Book please contact your Regional ASHI sales representative, call 800-622-ASHI (2744), or visit www.AshiDiamonds.com.