Last updateTue, 17 Jul 2018 10pm

Rembrandt Charms introduces Bridal Party Program



(WILLIAMSVILLE, N.Y.) - Rembrandt Charms Bridal Party Expansion Program creates an omni-channel experience for the bridal shopper, and cultivates new and repeat business for the retail jeweler. The Program is a low-cost investment of $170 and can generate over $1,500 in sales from one wedding party. Included in the Program are 8 sterling silver bridal party charms, 1 bridal charm tray, and marketing materials.

“Charms are for all ages and demographics. Whether it’s the young flower girl, the maid of honor, or the mother of the groom, the bridal party will become lifelong customers as they return regularly to add onto their charm bracelets, start new charm bracelets, and to shop for family and friends. Their repeat business is assured,” states Eric Lux, Vice President at Rembrandt Charms.

The bridal party should receive a sterling silver bracelet, bridal party charm, and a double heart accent charm. The bride will select a charm, from the thousands of charm styles that Rembrandt Charms offers, which holds a unique meaning between the bride and the bridal party to show their special relationship. Encourage the bride to add the same sentimental charms she picked for her bridal party onto a charm bracelet for herself. Suggest engraving to make the charms even more meaningful.

According to Rembrandt, the average bridal party purchase, with seven in the party, will include 7 sterling silver bracelets, 28 sterling silver charms, $1,500 in sales, and new customers for your store. “There are few items that have proven the test of time in the jewelry industry - bridal and charms are staple categories,” states Michael Metzger, Chief Operating Officer, Rembrandt Charms. “The Bridal Program, when paired with one of our counter, wall or floor displays, in our renowned Business Building Charm Program, is one of the best ways to create relationships and business in the present and future!”

The Bridal Party Program supports Rembrandt Charms’ Business Building Charm Program which is utilized by thousands of retail jewelers throughout North America. Rembrandt Charms merchandise is available in 14k yellow and white gold, 10k yellow gold, gold plate, and sterling silver. Sterling silver merchandise is rhodium plated to prevent tarnishing and the entire collection is protected by Rembrandt’s Unconditional Lifetime Warranty.

For more information on the program visit www.rembrandtcharms.com/pages/bridal-party-program or call 800-828-7840 for more information.