Last updateWed, 22 May 2019 1am

ASHI launches 2018 Holiday Marketing Program

ASHI is excited to announce the launch of it’s 2018 Holiday Wish Book. This year ASHI has included exclusive jewelry from its Fusion Diamond Collection, the newest additions from its Lovebright and I DO Bridal Collections and the hottest trends in diamond and gemstone jewelry. For over 34 years, ASHI has been dedicated to making moments special, by creating beautifully crafted jewelry, and creating memories that last a lifetime.

“Our extensive jewelry collection embodies classic and contemporary styles that are combined with the finest craftsmanship and highest quality expected by the most discriminating consumer,” says Mr. Pandya, partner at ASHI Diamonds. “At ASHI, we believe the ‘Love of Giving’ is not a seasonal statement, but our year-round commitment towards the success of your business and building your brand.”

Christmas 2018 24-page Holiday Wish Book

Ashi wish revised

The 24-page in-store or direct mailing book brings together classic styles along with the latest trends. Brand your store and elevate your customer’s perception about your store with this upscale look, yet value driven holiday book. The front, back, and inside covers of this book can be customized, including an “About Your Store” page, designer jewelry or watch brands, a print and digital discount e-coupon, as well as a social media sweepstakes banner. Attract more customers and emphasize your store’s brand by adding in other jewelry brands that appeal to your clients. Participating retailers will receive 2,000 books free with a $25,000 purchase, made in 4 equal payments.

Christmas 2018 8-page Holiday Gift Book

Ashi gift revised

The 8-page brochure consists best-selling classic styles as well as the trendiest looks of the year. “Your customers will love the selections that have been put together in this brochure and will surely help them share the magic of the season with their loved ones,” says Pandya.

Christmas 2018 4-page Holiday Treasure Flyer

Ashi flier revised

The 4-page flyer is designed to attract jewelry buyers looking for today’s hottest styles. The selected pieces have been competitively priced to help ASHI’s retail partners maximize their sales, profits, margins and inventory turns.

Marketing Highlights

• Holiday Wish Book: This high quality 24-page book can be distributed via USPS EDDM and direct mail as well as used as an in-store handout. ASHI has showcased over 250 of today’s most popular and fastest turning jewelry styles, with definitive designer looks.

• Co-op Subsidy: Participating retailers receive 2,000 books free with a $25,000 purchase. ASHI provides a 4% co-op subsidy to offset the cost of printing. Contact ASHI for details.

• In-Stock Program & 5 Day Preview: Utilize ASHI’s no obligation 5-day invoice/memo, to preview and close the sale, on most styles featured in the Holiday Book. “Our 5-day Preview Delivery Program has a historically proven 40% sell through rate,” said Pandya. Most styles are stocked for overnight delivery.

• Branding Your Store: Individualize the book with your store logo, on the front and back covers, connect with an About Your Store page, as well as customize the inside front and back covers and 4 inside pages.

• Brand Customization: Option to select 2 to 4 pages in the Holiday Book to showcase other brands, such as Forevermark, Pandora, Hearts on Fire, Simon G, Rolex, Tag Heuer, etc. The cost of these books can be offset by the Print Co-op from ASHI, as well as other brands you would like to feature in the book.

• Social Media Sweepstakes: Run a FREE Holiday Sweepstakes with your store branding. This customized Sweepstakes will give you a unique marketing opportunity to broaden your customer base as your social media posts are liked and shared by your customers and their friends. This style of viral marketing can exponentially boost your brand exposure and increase sales. In addition, you will be able to collect names and e-mail addresses of potential customers for future marketing campaigns.

• Digital Marketing - All Free: Digital marketing benefits include digital images, QR code, digital coupon, customized digital flipbook, and most importantly a free fully responsive Holiday Collection micro-website, branded with your company info, integrated e-mail system, customized retail markups, and integrated shopping cart with PayPal and Order by Phone options. This free Holiday micro-website showcases all the bridal and fashion designs with high quality jewelry images in 3-view angles, along with many other features designed to convert your website browsers to buyers.

• Custom Print & Digital E-coupon: ASHI has created a coupon, on the back cover, that can be completely customized, to drive more traffic into your store and further promote this program to your customers.

• Point-of-Sale, Television Commercial, and Store Marketing Visuals - All Free: Supported with point-of-sale marketing materials, displays, and attractive print & television advertising - customizable for specific markets, high resolution images for ad creation, billboards, and print & website content, and in-store duratrans, window clings and DVDs.

Ashi product4

“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Pandya. “ASHI is dedicated to being the leader in presentation of jewelry to your consumers. The wide selection of featured products in this Holiday Book provides the quality customers expect, at retail prices that allow you the flexibility to achieve a competitive advantage in any market.”

For more information about ASHI’s 2018 Holiday Program, please contact your regional ASHI sales representative, call 800-622-ASHI (2744) or visit www.ashidiamonds.com.