Comprehensive reports increase marketing effectiveness
GN Diamond has announced they are helping retailers target potential clients with demographic data within a 30 mile radius of their store. GN Diamond’s comprehensive, third party demographics report includes age, household makeup and income levels, all factors that enable the retailer to tailor an area-specific marketing strategy.
“An area with a high level of disposable income is likely to be a good market for luxury items,” says Asaf Herskovitz, CEO of GN Diamond. “A neighborhood with less disposable income will have a market for diamond buyers, too, but the purchases might tend to be more sentimental, tied to special occasions, or less expensive diamond jewelry.”
Marketing costs are extremely high and GN Diamond realizes that by targeting certain age groups or income levels with appropriate diamond specials and diamond jewelry their return on investment and success rate will only increase. GN Diamond also helps retailers create catalogs, billboards, postcards and radio ads to claim more market share. These tools enable independents to be more competitive with chain stores and internet vendors.
GN Diamond, headquartered in Philadelphia, offers over $70 million in loose diamonds certified by GIA, AGS and EGL USA. All GN’s diamonds come with Light Performance and Gemprint ID. In addition, the company offers a bridal line, diamond studs, three-stone rings, fancy yellows, tennis bracelets and Riviera necklaces.