(NEW YORK) - ASHI is excited to announce the launch of their 2018 Holiday Sweepstakes to help their retail partners use social media to reach their target audience and increase their sales. Retailers will be able to attract their clients and other shoppers to their stores through various social media platforms like Facebook, Instagram, etc.
This Sweepstakes will give ASHI’s retail partners a unique marketing opportunity to increase and broaden their customer base, as their social media posts are liked and shared, by their customers, friends, and beyond. This style of viral marketing can exponentially boost the independent retailers’ brand exposure, and potentially enable them to increase their sales. The Sweepstakes assists retailers in collecting customer data, i.e. name, e-mail address, birthday and anniversary, to use for future marketing purposes, such as for e-mail blasts, targeted Facebook ads, etc.
ASHI wants to help their independent retailer partners to be the brand in their Market.
ASHI, in collaboration with the Avalon Solution, has built the first vertically integrated social media Sweepstakes Technology Platform - JewelSweep™ - for the jewelry industry that will enable retailers to take advantage of this branding and selling channel.
ASHI is inviting all of their retail partners to be a part of this exciting and free marketing initiative. The Sweepstakes starts November 1, 2018, and will run through December 25, 2018. One winner will be randomly chosen from the retailer’s page with the greatest number of Sweepstakes entries, on or around January 7, 2019.
The lucky customer chosen from the winning retail partner’s pool of entries in the Holiday Sweepstakes, will win the grand prize of a beautiful 7/8 carat Fusion Diamond pendant crafted in 14K white gold, with a retail value of $3,750.
ASHI is also offering a Custom Sweepstakes option, which guarantees a winner from your individual store. This will give you the flexibility of marketing your sweepstakes the way you like, while greatly increasing followers on your social media channels.
Customized Sweepstakes URL - Participants will receive a personalized link to the Holiday Sweepstakes Entry Landing Page, which will be customized with their brand’s logo, store image and company information.
Sweepstakes Banner for Social Media - Retailers will have access to banners and images designed specifically for the Holiday Sweepstakes. These banners will be available in different sizes according to the image size requirements of different social media platforms.
Customized E-mail Blast Templates - ASHI will provide e-mail templates that can be utilized to specifically market the Sweepstakes to your existing customers. The templates will be customized with the retailer’s brand logo, and are linked to their customized Sweepstakes landing page. This allows the retailer to get its existing customers involved on their social media pages, and allow the Sweepstakes to go viral.
Sweepstakes Data Access - The customer data collected from the Sweepstakes landing page can be accessed by a unique login and password by each participating retailer for future marketing purposes. The customer data can only be accessed by that retailer, and no one else. ASHI will only use customer data to select a winner. The information will not be used for any other purpose.
Redirection to Retailers Micro-Websites - The retailer’s brand logo placed on their customized e-mail template and Sweepstakes landing page, as well as the banners placed on the retailer’s B2C websites will automatically get redirected to the retailer’s Lovebright Collection micro-website.
Digital Marketing Library - All participants will have access to ASHI’s Digital Marketing Library, where they have access to images of merchandise available in ASHI’s jewelry collections. Retailers will be able to post these images to their websites as well as on their social media pages.
Marketing on Social Media - The participating retailers can create a “buzz” for the sweepstakes on their social media pages, and attract more customers to their page, by posting images of the program, putting up videos to announce important details about the Sweepstakes and go live on Facebook to announce the winner. Utilizing all the marketing features provided by different social media channels gives an edge to retailers, and allows them to effectively market to their target audience.
Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s Sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Rajeev Pandya, partner at ASHI. “ASHI is dedicated to going the extra mile for our retail partners, and we wants to support them through our Digital Marketing JewelSweep™ platform. Retailers get an edge by providing such exciting Social Media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
If you are interested in participating in this unique marketing opportunity, please fill out ASHI’s Holiday Sweepstakes Retailer Online Participation Form. All participating retailers will be approved by ASHI.