Last updateWed, 19 Jun 2019 1am

Royal Chain reacts to “off-the-chart” gold demand with new collection for spring

(NEW YORK) - Royal Chain is launching a pre-Spring 2019 collection at the Vicenzaoro show in Italy this week. The company is riding on the coattails of a stronger than expected holiday season, recording double-digit growth in their gold sales after celebrating their 40th anniversary last year.

The new collection called Flora is an extension of the polished yellow gold pieces that have seen a big comeback in fashion recently.

The company’s vice president of marketing and design, Phillip Gabriel Maroof, who designs the Royal Chain special gold collections as well as his namesake Phillip Gavriel brand, calls the release, “something to carry retailers through the first quarter after the stronger than expected holiday season for gold. But now there’s a focus on something lighter and more fashion-forward for spring.”

Royal all

The new pieces in Flora look like golden drops and reflect the light impressively. The highlight of the collection is an endless chain that can be worn in many ways, wrapped around the neck like a scarf, or around the waist.

Royal Chain says the release is one of several new collections they will launch this year. Retailers can learn more about the new collection or pre-order the pieces now on Royal Chain’s website, www.royalchain.com. Orders will ship at the end of this month.