(CINCINNATI) - Victor Corporation, a fine jewelry manufacturer based in Cincinnati, Ohio, announced the release of its 2019 holiday program. The program includes Victor’s Holiday Dazzle flyer, the Passion Collection for Black Friday, and a premium social media plan that includes boosted photo and video posts.
In the Holiday Dazzle flyer, Victor introduces its Loveglow collection - fashion jewelry featuring round diamonds accented with rings of gold, and round diamonds offset with a tri-color rosette of white, yellow and rose gold. Victor’s Heirloom Elegance collection - vintage-inspired diamond jewelry - includes milgrain details and beautiful curved settings. Heirloom Elegance styles rival those in larger chain stores that Millennials “heart” in their Instagram feeds. Stackables, diamond bands, gemstone jewelry, diamond engagement rings, and styles for him round out the selection of jewelry in the flyer.
Holiday Dazzle includes a range of retail price points with many pieces retailing for less than $200. Victor encourages jewelers to customize the flyer covers with their store logo, contact info, and social media networks.
Distributing the flyer to preferred consumers is now easier with premium EDDM (Every Door Direct Mail) service. Victor will assist retailers with consumer targeting, USPS coordination, and all aspects of flyer distribution so that jewelers can do what they do best: focus on in-store sales.
Victor also announced its premium social media plan to help customers engage regular patrons and attract new buyers. Professionally created photo and video posts will populate targeted consumer Facebook and Instagram feeds during the crucial selling weeks of the season. Featuring an exciting collection of nine diamond and gold fashion styles, Victor’s social media program is an important part of the 2019 holiday marketing plan.
Victor supplements the Holiday Dazzle flyer and social media program with a full range of design services. These include the creation of in-store videos, signage, duratrans, customized billboards and more.
Visit www.victorcorporation.com to learn more about Victor’s Holiday Dazzle program.