(NEW YORK) - ASHI has announced the launch of their 2019 Lovebright and Fusion Diamonds Book for retailers to share with their customers in store. “The positive feedback and overwhelming desire of independent retailers around the US to ignite and promote their store’s diamond sales in Lovebright Jewelry, 12 months of the year, has been extremely instrumental in the creation of this new book,” said Mr. Pandya, partner at ASHI.
“For nearly 35 years, we have dedicated ourselves to serving the fine jewelry needs of over 1,000 of the top independent retail jewelers across the USA,” Pandya added. “We are delighted to present this Lovebright and Fusion Diamonds Book to our retail partners as an invaluable over-the-counter resource, which will assist them in converting prospects into buyers. This Book includes our newest styles and best sellers from the Lovebright & Fusion Diamond Collection. It will serve as an essential tool that will help our retailers to select the perfect engagement ring or a beautiful matching earring and pedant ensemble for their customers. Most importantly, it is meant to be the perfect companion for every retail sales executive looking to fulfill someone’s wish list.”
Features of the Book include:
- 32 page 4-color print catalog
- Visually elegant and easy to read layouts with beautiful lifestyle images
- More than 750 of the latest fine jewelry styles
- Attractive and ideal resource for over-the-counter sales
- All styles are priced at triple key - making it easy to show consumers and maintain margins
- Digital e-catalog flipbook of the catalog available for authorized retailer’s website
The digital flipbook of the Book allows retailers to showcase the collection on their website - the HTML version of the e-catalog will be viewable across all devices. ASHI delivers the whole package to support their retail partners with an entire digital marketing library, and a store-branded micro-website to help reach their customers no matter where they’re searching.
“The 2019 Lovebright and Fusion Diamonds Book not only represents our contribution of quality, value, service and marketing support to our retail partners, but further emphasizes ASHI’s commitment to our partners’ successful diamond business and beyond. This total package serves to remind jewelers that ASHI is often imitated - but never duplicated!”
ASHI says Lovebright has consistently helped their retail partners achieve a high turn and high gross margin, both of which are crucial to running a profitable operation. For more information about the 2019 Lovebright and Fusion Diamonds Book, call ASHI at 800-622-ASHI (2744) or contact your regional sales representative to ensure your store remains “The Diamond Store in your Market.” Visit ASHI online at www.AshiDiamonds.com.