(NEW YORK) - ASHI is excited to launch the 2019 Holiday Sweepstakes to help their retail partners use social media to reach their target audience and increase sales. Retailers will be able to attract their clients and new shoppers to their stores through various social media platforms such as Facebook, Instagram, etc. “This Sweepstakes will give ASHI’s retail partners a unique marketing opportunity to phenomenally increase and broaden their customer base, as their social media posts are liked and shared, by their customers, friends, and beyond,” says Mr. Pandya, partner at ASHI.
“This style of viral marketing will exponentially boost the independent retailers’ brand exposure, and potentially enable them to increase their sales! ASHI wants our retailers to be the brand in their market.”
ASHI, in collaboration with the Avalon Solution, has built a vertically integrated Social Media Sweepstakes Technology Platform - JewelSweep™ - for the jewelry industry that enables retailers to take unique advantage of this extraordinary branding & selling channel.
ASHI is inviting their retail partners to be a part of this exciting and free marketing initiative. The Sweepstakes starts on October 14, 2019, and will run through January 2, 2020. One winner will be randomly chosen from the retailer’s page with the greatest number of Sweepstakes entries, on or around January 7, 2020.
The lucky customer chosen from the winning retail partner’s pool of entries in the Holiday Sweepstakes, will win the grand prize of a beautiful 1 ctw Lovebright Diamond necklace crafted in 14k white gold, with a retail value of $3,500.
ASHI is also offering a Custom Sweepstakes option, which guarantees a winner from your individual store. This will give you the flexibility of marketing your sweepstakes the way you like, while greatly increasing followers on your social media channels.
- Customized Sweepstakes URL: Participating retailers receive a personalized link to the Holiday Sweepstakes entry landing page, which will be customized with their brand’s logo, store image and company information.
- Sweepstakes Banner for Social Media: Retailers have access to banners and images designed specifically for the Holiday Sweepstakes. Available in different sizes according to the specifications of different social media accounts - Facebook, Instagram, Twitter, Pinterest and more.
- Customized E-mail Blast Templates: ASHI will be providing e-mail templates that can be utilized to specifically market the Sweepstakes to their existing customers. The e-mail templates will be customized with the retailer’s brand logo, and are linked to their customized Sweepstakes landing page. This allows the retailer to get existing customers involved on their social media pages, enabling the Sweepstakes to go viral.
- Sweepstakes Data Access: Customer data collected from each retailer’s Sweepstakes landing page can be accessed by a unique login and password by each participating retailer for future marketing purposes. The customer data collected can only be accessed by that retailer - no one else. ASHI will only use customer data collected to select a winner. The information will not be used for any other purpose.
- Redirection to Retailers Micro-Websites: The retailer’s brand logo placed on their customized e-mail template and Sweepstakes landing page, as well as the banners placed on the retailer’s B2C websites will automatically get redirected to the retailer’s Lovebright Collection micro-website.
- Digital Marketing Library: All participating retailers will have access to ASHI’s digital marketing library containing digital images of merchandise available in ASHI’s jewelry collections. Retailers will be able to digitally post these images to their websites and social media pages.
- Marketing on Social Media: Participating retailers can create “buzz” for the Sweepstakes on their social media pages, and attract more customers to their page, by posting images of the program, putting up videos to announce important details about the Sweepstakes and go live on Facebook to announce the winner! Utilizing all the marketing features provided by different social media channels gives retailers an edge, and allows them to effectively market to their target audience.
Julie Pyne, VP of Merchandising at previous Sweepstakes participant Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
If you are interested in participating in this unique marketing opportunity, please fill out the Holiday Sweepstakes retailer online participation form at https://sweepstakes.shopholidaycollection.com/participationrequest All participating retailers will be approved by ASHI.