New offerings designed to help retailers gear up for a successful season
“Having the right diamond inventory for your store is an on-going challenge retailers face,” says GN Diamond CEO Asaf Herskovitz. “In today’s economic environment, and with the popularity of internet sites, it may be difficult to stock all the right bread and butter loose diamonds and finished jewelry needed to make your holiday season a success. Now, with GN Diamond’s new 100% Sell Through Guarantee you will have the confidence and peace of mind when buying diamonds and loose jewelry for stock.”
GN Diamond will exchange loose diamonds for loose diamonds and finished jewelry for finished jewelry that may not have as strong a turnover as anticipated. In addition, when customers want to upgrade or have a change of mind in quality or style, this guarantee will be of additional assistance. GN feels this new policy will help jewelers achieve greater bottom line numbers and increase profitability.
Statistics show that over 80% of customers that come into a brick and mortar store want to buy that same day, making it imperative that jewelers stock the right goods at the most competitive prices to satisfy consumers immediate needs. GN’s guarantee solves this challenge for retailers.
In addition, GN Diamond has created a full line of price point diamond studs to help jewelers compete with big box stores and online competition - for example, 1 ctw diamond studs starting at $975. “We offer a diamond stud program from ¼ to 1 ½ ctw with all qualities being made from the whitest and brightest of rough,” said Herskovitz. “Stock terms may vary from 3 months to 6 months. Tennis bracelets and Riviera necklaces have also proven to be holiday fast sellers.
“GN Diamond listens to the needs and obstacles faced by our retail partners on a daily basis. We appreciate the feedback and suggestions we receive and try to adapt our selling strategies and buying habits accordingly.”