Last updateThu, 17 May 2018 7am

Ashi Diamonds introduces the “I Do” collection


(NEW YORK) - Ashi Diamonds is proud to introduce its exciting “I Do” collection - an impressive selection of complete bridal engagement sets that includes exclusive designs, elegant styling, high-quality craftsmanship and affordable price points. This unique collection was created to offer independent retail jewelers the tools they need to recapture a major slice of the bridal business lost to mall jewelry chains, department stores and other mass merchants.

The dazzling “I Do” collection features more than 150 brand new, beautiful designs that mirror fine designer styles found in higher-end branded jewelry stores. Each set includes an engagement ring with a beautifully bright, eye clean center stone in round and princess cuts ranging in size from 1/5 carat to 7/8 carat, along with matching wedding bands. Total diamond weights for the bridal sets range from 1/2 carat to 2.00 carats. The “I Do” collection features contemporary, traditional and vintage styles, with sets priced at $995 to $5,995 retail - a price range that represents 40% of all bridal engagement sets sold in the United States!

Along with its impressive range of breathtaking designs, the “I Do” collection displays an amazing level of craftsmanship and attention to detail normally associated with branded diamond jewelry sold in upscale jewelry stores and boutiques. Pieces in the collection feature handset stones, hand scroll engraving and hand mill graining.

The “I Do” collection is sold exclusively in independent jewelry stores around the country that put a premium on quality, service and value. The fact that this collection is priced in the “sweet spot” representing 40% of the U.S. market for bridal sets means full margins and quick turns for retailers who make the commitment to “I Do” Marketing Program. In other words, you can regain some of the lucrative affordable bridal jewelry market you have lost over the years to the majors – and your customers will be thrilled to have the opportunity to get a beautiful, upscale branded bridal look at an affordable price.



Ashi Diamonds is offering approved retailers - at no charge - a beautiful, high-end, in-case bridal display specially designed for the “I Do” collection.


Each set in the “I Do” collection comes with an exclusive diamond jewelry certificate from Swiss Gemological Laboratory. Your customers can go online at www.swissgemlab.com and through its innovative Online Certificate Tracking Software, they can track, view, zoom, print or e-mail their unique jewelry certificate, and also revisit your store where they made the original purchase. They will see your company logo, store information, a store map, store picture and style details, as well as a link to your store’s website.

For today’s savvy jewelry customers, certification from an independent gemological laboratory is a must to give them confidence and peace of mind about their jewelry purchase and tangible proof of their jewelry’s identity, quality and authenticity for appraisal/insurance purposes. More confident customers means more diamond bridal sales for you, the retailer – and the online certificate gives you another chance to engage your bridal customers and turn them into lifetime repeat customers.

In addition, Ashi is offering a complimentary, branded “I Do” B2C Bridal Store Website that will be customized for Approved Retail Jewelry Partners who make the commitment to carry the exquisite “I Do” collection of diamond bridal sets.

The website, www.idocollection.com, will be branded with your company name, logo and store information, integrated with your e-mail system and customized to your retail markup. It can easily be linked to your existing website. Customers visiting the site can browse the entire “I Do” collection, get comprehensive style details with high-quality jewelry images in 3-view angles and take advantage of zoom, print and e-mail options that will help you, the retailer, close more bridal sales and engage your customers and extend your marketing efforts online.

Other features of the “I Do” B2C Bridal Store Website include:

  • A customized “About Us” section that lets you share your unique success story with your customers – all integrated with your store information, promotions, store pictures and store location on Google Map.
  • A “Contact Us” section where customers can easily reach you via phone or e-mail and post queries online (again, all integrated with your e-mail system).
  • “Diamond Education Section” that features comprehensive diamond information. This will allow customers to quickly get answers to their diamond-related questions and help position you as the authority in your market and the trusted “personal jeweler of choice” for your customers.
  • Hyperlink buttons that allow you to link your existing Website to the “I Do” Collection B2C Bridal Store Website.

“This new ‘I Do’ B2C Bridal Store Website will help our retail jewelry partners significantly boost their bridal business,” said Rajeev Pandya, Partner of ASHI Diamonds. “The site showcases I Do’s vast array of stunning, well-crafted designs through high-quality jewelry images in 3-view angles – combined with print and e-mail options that will convert your prospects from browsers into buyers.”


Approved Retail Jewelry Partners who make the commitment to carry Ashi Diamonds’ “I Do” collection of diamond bridal sets will receive a complementary “I Do” B2C Bridal Store Website.


The “I Do” Bridal Store Website also gives retailers the opportunity to generate referral business, as bridal customers can e-mail their favorite style details to family and friends – all branded with your company name, logo and store information.

Along with the “I Do” B2C bridal store website, Ashi is offering approved retailers - at no charge - a beautiful, high-end, in-case bridal display specially designed for the “I Do” collection.

You will also profit from the extensive, integrated marketing support program that Ashi has developed for the “I Do” collection that includes integrated display trays, customized seasonal flyers and brochures, television spots, DVD loops, newspaper and magazine ads, postcards and direct mail, billboards, posters, duratrans, counter cards, counter pads, tents, easels and much more.

To learn more about Ashi Diamonds’ “I Do” collection, its unique branded, customized B2C Bridal Store Website for Approved Retailers and their extensive marketing support please visit www.idocollection.com or call 800-622-ASHI.