Unveils new Traversa Gold Collection
While sterling silver has long been the primary precious metal of the Italian-made Alisa brand, change has been noticed this year in the form of significantly greater 18K gold content in its classic designs, both with and without diamonds. Silver appointments are effectively used to moderate prices to an attractive level. The goal: to enable fine jewelry retailers to stock substantial yet affordable 18K gold and diamond jewelry and recapture sales that the lingering high price of gold has prevented for many years.
“The Traversa Gold Collection meets a much more moderate price point in significant 18K gold and diamond jewelry that today’s consumers are seeking but most often cannot find,” says Fred Morgan, Director of Sales and Marketing and co-owner of Alisa. “At $1000 to $2000 suggested retail, this collection fills the ‘sweet-spot’ price range that jewelers need for their customers but have been missing since 2007 when the price of gold escalated to record highs. The merchandise that most jewelry retailers have in this product category generally starts at around $3000 and climbs from there.”
At the recent JCK Show in Las Vegas, Traversa Gold appealed to a broad range of independent fine jewelers looking to bring fashionable Italian yellow gold (rose gold, too!) and diamond jewelry at today’s popular price points back to their customers. The collection’s diversity of bangles, cuffs, necklaces, earrings and pendants enabled them to do this.
Alisa will be returning to The Atlanta Jewelry Show (booth 917) and welcomes all retailer attendees to stop by and find out how they can recapture their “sweet spot.” If you’re a fan of Alisa’s signature two-tone silver and 18K gold basket-weave pieces, they’re still available and as chic as ever.
The company supports its retail partners with branded showcase displays, stock-balancing, in-store media and co-op advertising. To obtain more information about Alisa and its products, request printed brochures or schedule an appointment at the upcoming Atlanta Show, contact Lisa or Fred Morgan at 888-253-6600. Visit Alisa online at alisadesigns.com.