(NEW YORK) – ASHI is excited to launch their 2021 Bridal Sweepstakes to help their retail partners use social media to reach their target audience and increase sales. ASHI’s Sweepstakes help retailers attract consumers to their stores through various social media platforms, such as Facebook, Instagram, Pinterest, Twitter, etc., The Sweepstakes gives ASHI’s retail partners a unique marketing opportunity to increase their customer base, as their social media posts are liked and shared by customers, their friends and beyond. “This style of viral marketing will exponentially boost the independent retailer’s brand exposure, and enable them to increase their sales,” says Mr. Pandya, partner at ASHI. “We want our retailers to be the brand in their market.”
ASHI, in collaboration with Avalon Solution, has built the first vertically integrated Social Media Sweepstakes Technology Platform – JewelSweep™ – for the jewelry industry that will enable Retailers to take advantage of this tried and true branding and selling channel.
ASHI is inviting all of their retail partners to be a part of this exciting and free marketing initiative. The Sweepstakes starts on April 1, 2021, and will run through October 5, 2021. One winner will be randomly chosen from the retailer’s page with the greatest number of Sweepstakes entries, on or around October 7, 2021.
The lucky customer, chosen from the winning retailer’s pool of entries in the Bridal Sweepstakes, will win the grand prize of a beautiful 3/4 Carat I DO Bridal Ring crafted in 14K white gold, with a retail value of $4,795.
ASHI is also offering a Custom Sweepstakes option, which guarantees a winner from your individual store. This will gives flexibility to market your sweepstakes the way you like, while increasing followers on your social media channels.
- Customized Sweepstakes URL: Participating retailers will receive a personalized link to the Bridal Sweepstakes entry landing page, customized with their brand’s logo, store image and company information.
- Sweepstakes Banner for Social Media: Banners and images designed specifically for the Bridal Sweepstakes are provided, available in different sizes according to the image size requirements of all major social media accounts.
- Sweepstakes Data Access: The customer data collected from each retailer’s Sweepstakes landing page can be accessed with a unique login and password for future marketing purposes. The customer data collected can only be accessed by that retailer.
- Redirection to Retailers Micro-Websites: The retailer’s brand logo placed on their Sweepstakes landing page will automatically get redirected to the Retailers I DO Bridal Collection Micro-Website.
- Digital Marketing Library: All participating retailers will have access to ASHI’s Digital Marketing Library, with digital images of merchandise available in ASHI’s jewelry collections. Retailers can post these images to their websites as well as on their social media pages.
- Marketing on Social Media: Retailers can create a “buzz” for the Sweepstakes on their social media pages, and attract more customers, by posting images of the program, putting up videos to announce important details about the Sweepstakes and going live on Facebook to announce the winner! Utilize all the marketing features provided by different social media channels to effectively market to your target audience.
Past participant Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Pandya. “ASHI is dedicated to going the extra mile for our retail partners, and we want to support them through our Digital Marketing JewelSweep™ platform. Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
If you are interested in participating in this unique marketing opportunity, please fill out the Bridal Sweepstakes Retailer Online Participation Form.