Promoting diamonds as a Gift of Love on special occasions
(NEW YORK) – ASHI is excited to announce the launch their 2018 Diamond Jewelry Marketing Program: DIAMONDS – A Gift of Love for all its retail partners to share with their VIP customers. The overwhelming desire of independent retailers around the US to ignite and promote their store’s diamond sales, 12 months of the year, has been extremely instrumental in the creation of this new marketing program.
“In our pledge to continuously promote you as The Diamond Brand in Your Market, we would like to help you sell the bestselling, and fastest turning, diamond and gemstone jewelry throughout the year,” states Mr. Pandya, Partner of ASHI Diamonds. “With the majority of marketing dollars allocated to the bridal market and the Christmas holiday season… our retail partners wanted a solution that addresses the need to reach out to their VIP customers during the other most important occasions of the year, when they are most likely to buy diamond jewelry – anniversaries, birthdays, birth of a child, graduation and more.”
This new 24-page book features the elegant and modern look that customers desire, and is highlighted by ASHI’s most popular diamond jewelry pieces, the innovative and finely hand crafted Lovebright styles, and an exquisitely curated collection of gemstone jewelry. ASHI has hand selected the most attractive assortment of necklaces, bracelets, rings, pendants, and earrings in this book especially for jewelry consumers looking for something special to mark their most memorable day.
The styles have been competitively priced, to help ASHI’s retail partners maximize their sales, profits, margins, and inventory turns. ASHI states their goal this year is to provide independent retailers with a merchandising program that is guaranteed to bring customers back to their store, or website, throughout the entire year.
“The Diamond Jewelry Marketing Program: DIAMONDS – A Gift of Love is for all our retail partners to share with their VIP customers,” said Pandya. “This unique gift book will encourage your clients to revisit your store and shop for their special occasion, whether it’s for a birthday, anniversary, birth of a child, graduation… We’ve put together a timeline (see image) for you to promote your brand and remember your VIP customer’s most special days to increase your jewelry sales throughout the year.”
The 2018 Diamond Gift Book Merchandising and Marketing Program not only represents ASHI’s contribution of quality, value, service and marketing support to your organization, but further emphasizes ASHI’s commitment to your successful diamond business and beyond. “This total package serves to remind jewelers that ASHI is often imitated, but never duplicated!” added Pandya.
For more information about the 2018 Diamond Gift Marketing Program call ASHI at 800-622-ASHI (2744), visit www.AshiDiamonds.com, or contact your regional sales representative to ensure your store remains the diamond store in your market.