(NEW YORK) – ASHI Diamonds is excited to unveil its New 2016 Bridal Book – “The Perfect ONE for Her.” Every bride experiences the trials and tribulations of finding the perfect bridal ring. In showcasing proven evergreen designs as well as the latest trends to hit the bridal market, ASHI’s Bridal line caters to any bride’s hunt for the Perfect One for Her.
ASHI’s Bridal Book is a compilation of 60 pages with over 430 handcrafted designs along with over 175 brand new styles for 2016. ASHI has delivered a fantastic presentation of patented and copyrighted styles that exemplify their commitment to quality and workmanship.
As we begin 2016, many jewelers have voiced a desire to upgrade their stores and return to the glory days of selling quality products instead of falling deeper into the abyss of marketing fads and inferior products just for the sake of a quick sale. With a focus on quality, elegance, impeccable construction and flair, ASHI’s products and marketing programs feature the hallmarks for success.
The Book features a beautiful new assortment of contemporary, vintage, and traditional bridal designs, certain to please the most discriminating consumer. Inside you can preview today’s most innovative new styling with bold and definitive designer looks, market tested and proven products, and a resurgence of traditional styles, re-crafted by ASHI’s in-house craftsmen into new classics for the bridal category.
Today’s successful jewelers expect and deserve more from their vendors. ASHI’s Bridal Book has a blend of exceptional value and reasonable prices that today’s consumers demand.
ASHI’s Bridal Marketing and Merchandising Program is designed to showcase this collection of Bridal as your own store’s bridal brand. And the collection extends beyond just bridal; it also features a wide array of diamond fashion as well as ASHI’s bestselling Lovebright Collection and their new Forevermore 2 Stone Collection. This added element makes the Bridal Book an all year catalog for your store.
ASHI also offers a means to brand your business in your marketplace in a cost effective way. The 2016 customizable ASHI Bridal Book helps brand your store by creating customized catalogs and brochures with your designer jewelry and watch brands along with key business partners in your community that will drive traffic to your store. You can customize your Bridal Book by including local businesses such as wedding rentals, bouquet shops & florists, beauty salons, wedding cake suppliers, limousine services, photographers, bridal gown stores, catering services, etc.
The Bridal Book can be completely customized with your company logo, store information and coupons. In addition, the Bridal Book can be customized with full ready pages and collections from over 100 of the leading designer jewelry and watch brands.
Use your customized Bridal Book as a reference book from which to buy jewelry and to plan a wedding in your community. Many of the business partners and designer brands may offer co-op ad dollars and ASHI will also offer co-op dollars to help offset printing costs. This is not only cost efficient, but also increases your points of distribution.
The Bridal Program also comes with a free responsive Bridal Store micro-website, branded with your company name, logo, info, picture, integrated e-mail system, customized retail markups and integrated shopping cart with checkout by Amazon, PayPal and order by phone options. The website showcases all the Bridal Designs with high-quality jewelry images in 3-view angles.
ASHI’s 2016 Bridal Marketing Program incorporates all the print to digital marketing, e-commerce and merchandising strategies essential for establishing your store as a premier bridal source in your market.
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Marketing Highlights
- Bridal Book: Upscale 60 page Bridal Collection catalog
- Special Order Delivery: 2-week delivery on most special orders
- Branding Your Store Name: Your company logo on the front & back cover as well as the inside front page with a personal message about your store, hours of operation, etc.
- Option of 2 to 20 custom pages to individualize your Bridal Book
- Customize your Book with full ready pages featuring product lines from over 100 leading jewelry and watch brands
- “No obligation memo” available within 24 hours on all Bridal Collection merchandise
- Free Digital Marketing Program: branded and customized bridal e-commerce responsive website, digital e-catalog, digital coupon, bridal e-mail blast, QR code, etc.
- Free Point-of-Sale, TV and In-Store Marketing Visuals: Supported with point of sale marketing material and attractive print & television advertising for a specific market. High resolution images for ad creation, billboards, print and website content. In store looping DVDs and handouts for potential bridal customers.
For more information call ASHI at 800-622-ASHI, contact your regional sales representative or visit www.AshiDiamonds.com/BridalProgram2016.
