Jewelers can link from their existing websites to customized “I Do Collection” sites
For consumers, it’s a seamless one-click entry into the “I Do Collection” of more than 250 exquisite bridal styles (including 125 newly designed styles), featuring contemporary, traditional, and vintage looks. “Not only will the collection allow jewelers to grow their bridal businesses and expand market share, the micro-website service is designed to help jewelers compete on the Internet, too,” says Rajeev Pandya, partner at Ashi Diamonds.
“The ‘I Do Collection’ offers consumers complete engagement ring sets, with bright center diamonds and matching wedding bands. The rings allow jewelers to sell designer looks, quality details, and attractive pricing – all keys to attracting today’s bridal customers,” says Pandya.
“All ‘I Do Collection’ engagement sets are competitively retail priced from $995 to $2,995. This popular price range represents over 35 percent of all bridal engagement sets sold and reaches a segment of consumers who were previously lost to the major jewelry chains,” says Pandya. “The collection is perfect for the entry-level bridal market and appeals to a quality-conscious yet budget-minded consumer, while allowing our retail partners to make the full margins they deserve.”
In addition, Ashi retailers also get a branded digital e-catalog that showcases the “I Do Collection,” to complement their customized bridal micro-website. The catalog, which features pages that flip, zoom, and drill-down electronically, ensures that if a consumer wishes to peruse the collection through a traditional print-style layout, he or she can do so.
Both the “I Do Collection” micro-website and the digital e-catalog feature comprehensive ring details for each set, along with zoom and print options and an integrated e-mail system, branded with the jewelers e-mail and logo, that allows consumers to e-mail their favorite styles to others. The beautifully photographed jewelry images feature the bridal rings pictured from three different angles. The micro-website also displays professionally produced television commercials via YouTube, as well as more than 100 pages of educational content, to answer site visitors’ jewelry-related questions.
Ashi is also offering extensive in-store and marketing support for the collection, including integrated POS display trays, brochures, and counter cards; television and print ads; postcards and direct mail; duratrans and billboards; DVD loops; and digital images. “This means that when independent retail jewelers team up with Ashi, they will get more ‘pop’ for their marketing dollar,” says Pandya.
“At Ashi, our top priorities are to help independent retail jewelers grow their businesses, maximize their sales, build their brands, and position their stores as the place to shop for bridal jewelry in their markets,” says Pandya. “We are always looking for innovative ways to add value to our products and services, to give our valued retail partners an edge over their competitors.”
To view a flash presentation and a demo of the “I Do Collection” micro-website, please visit: www.IDoCollection.com.
To learn more by phone, call Ashi’s