Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Pretty much perfect retailing for Wyoming couple
    Pretty much perfect retailing for Wyoming couple
    Johnston Jewelers – A Good Catch
    The Battle for Safer Mining
    Largest LGD grower continues rapid expansion
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales
    Plumb Club study underscores a bright future for the diamond category
    GIA’s Gems & Gemology Spring 2023 now available
    Virginia jewelers unite for Children’s Hospital of Richmond
  • Podcast
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
    Episode 30 – Doris Butler, Downsizing positioned Butler Diamonds for success
    Inside the United Precious Metal Refining
    Episode 29 – David Siminski, Inside the United Precious Metal Refining
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Darling of the Industry Konrad Darling of Darling Imports
    Episode 27 – The Darling of the Industry: Konrad Darling of Darling Imports
    Success in Jewelry and Writing
    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
    Jewelry-Store.-Mark-Priest-of-Legend-Jewelers
    Episode 24 – From Bordello to Jewelry Store. Mark Priest of Legend Jewelers
    he-Jewelry-Industry-in-the-Eyes-of-Management-Consultant
    Episode 23 – The Jewelry Industry in the Eyes of Management Consultant, Kate Peterson
  • Columnists
    3 digital marketing lessons from great jewelry radio ads
    Joel McFadden Fine Jewelry
    Successful Custom: The Silent Selling Tool
    5 fun, powerful hacks to try using AI
    Image of Chuck Koehler
    The Retailer’s Perspective: A year late and a dollar short
    The Story Behind the Stone: The Maine Thing
    Joel McFadden Fine Jewelry
    Successful Custom: A Tale of Two Commitments
    Image of Chuck Koehler
    The Retailer’s Perspective: Just Say No! If You Can
    The Story Behind the Stone: The Wonder of it All
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
  • Featured
    • All
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Sponsored Content
    • Supplier Spotlight
    Pretty much perfect retailing for Wyoming couple
    Pretty much perfect retailing for Wyoming couple
    Johnston Jewelers – A Good Catch
    The Battle for Safer Mining
    Largest LGD grower continues rapid expansion
  • Latest News
    • All
    • COVID-19
    • Furry Friends
    • Industry Awards
    • Industry Events
    • NRF
    • On The Move
    • Other News
    • Tradeshow News
    • Video
    • What's New
    AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales
    Plumb Club study underscores a bright future for the diamond category
    GIA’s Gems & Gemology Spring 2023 now available
    Virginia jewelers unite for Children’s Hospital of Richmond
  • Podcast
    Behind the Success of running a jewelry trade shop
    Episode 31 – Ross Wesdorp, Behind the Success of Running a Jewelry Trade Shop
    Downsizing positioned Butler Diamonds for success
    Episode 30 – Doris Butler, Downsizing positioned Butler Diamonds for success
    Inside the United Precious Metal Refining
    Episode 29 – David Siminski, Inside the United Precious Metal Refining
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Episode 28 – John Bruggemann, Secure Your Financial Future by Diversifying
    Darling of the Industry Konrad Darling of Darling Imports
    Episode 27 – The Darling of the Industry: Konrad Darling of Darling Imports
    Success in Jewelry and Writing
    Episode 26 – Success in Jewelry and Writing. Chuck Koehler of Anthony Jewelers
    Permanent Jewelry How Sunstone is Changing the Game
    Episode 25 – David Holloway, Permanent Jewelry: How Sunstone is Changing the Game
    Jewelry-Store.-Mark-Priest-of-Legend-Jewelers
    Episode 24 – From Bordello to Jewelry Store. Mark Priest of Legend Jewelers
    he-Jewelry-Industry-in-the-Eyes-of-Management-Consultant
    Episode 23 – The Jewelry Industry in the Eyes of Management Consultant, Kate Peterson
  • Columnists
    3 digital marketing lessons from great jewelry radio ads
    Joel McFadden Fine Jewelry
    Successful Custom: The Silent Selling Tool
    5 fun, powerful hacks to try using AI
    Image of Chuck Koehler
    The Retailer’s Perspective: A year late and a dollar short
    The Story Behind the Stone: The Maine Thing
    Joel McFadden Fine Jewelry
    Successful Custom: A Tale of Two Commitments
    Image of Chuck Koehler
    The Retailer’s Perspective: Just Say No! If You Can
    The Story Behind the Stone: The Wonder of it All
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • Digital Magazine
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archive
No Result
View All Result
Southern Jewelry News
No Result
View All Result
Home Latest News Other News

ASHI Diamonds offers retail partners personalized advantage

Deborah Yonick by Deborah Yonick
May 22, 2023
Share on FacebookShare on Twitter
Reading Time: 6 minutes

ASHI Diamonds, known for its compelling custom turnkey jewelry solutions, is debuting at the JCK Luxury Las Vegas show its latest collection of Personalized Name and Date Diamond Jewelry that will help retail jewelers attract Millennial and Gen Z consumers to their stores.

Personalized Jewelry: Created by Us, Personalized by You™ is a program developed by ASHI to provide independent jewelers a way to grow their business by promoting one-of-a-kind custom designed keepsake diamond jewelry.

Retailers attending JCK Luxury at the Venetian Expo, May 31 to June 5, will get to preview the collection at ASHI’s booth Lux1227, including styles of diamond name necklaces, bracelets, and rings; date necklaces and bracelets; and initial dog tags and signet rings, as well as ASHI’s many other Holiday Collections.

Multiple options are available to fit every budget: Gold and silver, 10K and 14K yellow, white, and rose gold; two font styles; and three diamond qualities. For name jewelry, two lettering sizes are offered in script and uppercase. The customer simply creates online the name/word/lettering or date/special numbers; then chooses the type of metal, gold karat, metal color, diamond quality, font style and lettering size. Each piece is custom made.

Ashi Personalized Jewelry Point of Sale Display.
Ashi Personalized Jewelry Point of Sale Display.

Empowering Jewelers

To empower retail partners to be successful, ASHI provides extensive, integrated print to digital marketing support, including social media content, email blasts, high quality jewelry images, blogs, flyers, catalogs, and more, which can be found on its robust B2B website, www.ashidiamonds.com.

Jewelers who participate in ASHI’s Personalized Jewelry program also receive a complimentary ecommerce responsive microsite that can be easily embedded on their own store website.

This B2C microsite can be customized with the jeweler’s name, logo, store information, and retail markups, integrated email system, digital coupons, and integrated shopping cart with PayPal and order by phone options.

Customers select their desired style and metal type, diamond quality, and font size. After entering desired name/date, the system generates a preview of the custom style. Pricing is available once all fields are selected.

High-quality images in three-view angles, and features like Virtual Try-On help convert web browsers into buyers.

ASHI has also created a point-of-sale display with silver alloy samples of various designs and styles for retailers to engage with in store.

Personalized Jewelry microwebsite landing page mockup.
Personalized Jewelry microwebsite landing page mockup.

Retailer Advantage

Founded by brothers and business partners Sanjay Pandya & Rajeev Pandya in New York City nearly 40 years ago, ASHI is a fully integrated jewelry company with manufacturing facilities in the U.S., China, and India. The company – servicing more than 1,000 independent retail jewelers in North America – is known for its innovative merchandising programs like I Do Bridal, Lovebright, Fusion Diamonds, Diamond Basics, Petite Collection, and other collections of fine diamond and precious gemstone bridal and fashion jewelry.

ASHI created its Personalized Jewelry program to fill a void for independent jewelers, enabling them to provide custom-made, Personalized Diamond Jewelry to their customers. “The industry has seen the trend for customization in the diamond bridal ring category take off in the last 10 years,” Sanjay says, “but not many suppliers offer independents this capability in fashion diamond jewelry.”

“Most jewelers don’t have a supplier that can easily create Personalized Diamond Name and Date Jewelry,” says Rajeev. “ASHI’s Personalized Jewelry program brings into the store those consumers that typically would go to an B2C online store for such items.”

Personalized keepsake styles like name and date jewelry offer a compelling opportunity for independent retail jewelers to connect with younger consumers, provide a custom design experience, and get shoppers through their doors for both gift and self-purchases in this category.

While the majority of the research is done online – which is why the customized Personalized microsite is so important – Rajeev cites that over 95% of the independent retailers’ sales still happen in physical stores.

Name jewelry, in particular, is a trend that has been used throughout history to symbolize power and status. Today, it remains a popular way to express individuality, as well as keep loved ones close, shares Rajeev. “Many people wear their own names or the names of loved ones.”

Personalized Jewelry microwebsite homepage mockup.
Personalized Jewelry microwebsite homepage mockup.

As the economy is softening and the pendulum post pandemic is swinging from jewelry back to travel and leisure, jewelers have an opportunity with customization to differentiate their brand, capitalize on the design experience and strong trend for personalization, and introduce new customers to their store.

To learn more, schedule an appointment to visit ASHI Diamonds at Luxury/JCK Las Vegas, LUX1227, May 31 to June 5, please visit www.ashidiamonds.com or call ASHI at 800.622.ASHI.

Deborah Yonick

Deborah Yonick

Deborah Yonick has been writing about jewelry and the business of selling it for many of the leading trade journals for 30 years. She began her career in the industry as editor-in-chief of Colored Stone Magazine and senior editor for National Jeweler, before becoming an independent writer in 1996. Her byline has appeared in Condé Nast Traveler and Penthouse, and several Pennsylvania newspapers, as well. She also develops and manages content for a variety of companies and organizations in the jewelry trade.

Related Posts

AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales

May 24, 2023

Plumb Club study underscores a bright future for the diamond category

May 24, 2023

GIA’s Gems & Gemology Spring 2023 now available

May 24, 2023

Virginia jewelers unite for Children’s Hospital of Richmond

May 24, 2023

Latest News

Industry Events

AGTA GemFair™ Las Vegas is kickoff point for Rapaport’s natural pearl auction and sales

May 24, 2023
Other News

Plumb Club study underscores a bright future for the diamond category

May 24, 2023
Other News

GIA’s Gems & Gemology Spring 2023 now available

May 24, 2023

Other News

Virginia jewelers unite for Children’s Hospital of Richmond

Furry Friends on the Job: Say hello to Benji of Joyeria La Guadalupana

The importance of WOWING your customers

ASHI Diamonds offers retail partners personalized advantage

It’s Show Time again and the jewelry business is coming out to play

Stuller announces strategic organizational updates

Southern Jewelry News

© 2023 Southern Jewelry News.

Additional Information

  • About
  • 2023 Jewelry Trade Shows & Events
  • Media Kit
  • Contact
  • Sitemap
  • Newsletter Signup

Get Social with Us

No Result
View All Result
  • Featured Articles
    • Featured
    • Featured Retailers
    • Retailer Roundtable
    • Supplier Spotlight
    • Sponsored Content
  • Latest News
    • What’s New
    • Industry Events
    • Tradeshow News
    • On The Move
    • Other News
    • Furry Friends
  • Podcast
  • Columnists
  • Classifieds
  • Subscriptions
    • Newsletter Signup
    • Print Subscription
  • DIGITAL MAGAZINE
    • Southern Jewelry News
    • Mid-America Jewelry News
    • Archives

© 2023 Southern Jewelry News.