ASHI is excited to launch their Petite & Initial Collection, a POS program focused on helping you sell more of these price point, fast turning, full margin styles.
Jewelry trends are always evolving. Minimalist jewelry has grown in popularity in recent years. The philosophy of ‘less is more’ has inspired the rise in demand for fine jewelry and dainty styles with intricate designs, soft tones, and even personalization.
According to several market surveys, Millennials and Gen Z interest in fine jewelry has surged, prompting businesses to launch designs that are youth-centric and accessible. Because young consumers are always on the lookout for the next big thing, it’s vital for jewelers to draw the next generation into their stores in order to build their client base for future higher ticket purchases like bridal and fashion jewelry.
“Dainty and minimalistic styles are raging right now,” said Mr. Pandya, partner at ASHI. If your Next Gen customers shy away from bulkier and bold pieces, ASHI’s Petite Collection features delicate styles in petite earrings, necklaces, and more. Each piece is perfect for layering, stacking, and mixing. It’s for the girl who loves just a little bit of bling and versatility.
ASHI’s Initial necklaces are dainty pieces that add the right amount of sparkle, simply styled with any ensemble. With over 175 styles; from butterflies, bees, stars, moon, to lucky charm designs in horseshoe, wishbone, clover, and more, these designs allow consumers to express their unique personality and wear the hottest trend of the year, the layering effect. Layered designs are showing no signs of slowing down.
The ASHI Petite & Initial Collection programs include customized POS displays branded with your logo, extended terms, consistent quality, and in-stock fast delivery that ASHI customers have come to appreciate.
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” says Pandya. “ASHI is dedicated to being the leader in presentation of jewelry to your consumers. Our Petite & Initial Collection provides the quality customers expect, at retail prices that allow you the flexibility to achieve a competitive advantage in any market.”
For more information about the ASHI Petite & Initial Collection, please contact your Regional ASHI Sales Representative or call 800-622-ASHI (2744).