(NEW YORK) – ASHI is excited to announce the launch of their 2020 Holiday Sweepstakes created to help their retail partners use social media to reach their target audience and increase sales. Retailers will be able to attract customers to their stores through various social media platforms like Facebook, Instagram, etc.
“This Sweepstakes gives ASHI’s retail partners a unique marketing opportunity to phenomenally increase and broaden their customer base, as their social media posts are liked and shared by their customers, friends and beyond,” said Mr. Pandya, partner at ASHI. “This style of viral marketing will exponentially boost independent retailers’ brand exposure and enable them to increase their sales!”
ASHI, in collaboration with the Avalon Solution, has built the first vertically integrated social media sweepstakes technology platform – JewelSweep™ – for the jewelry industry that enables retailers to take unique advantage of this innovative and effective branding and selling channel.
ASHI is inviting all of their retail partners to be a part of this exciting and free marketing initiative. The Sweepstakes started on October 15, and will run through January 2, 2021. One winner will be randomly chosen from the retailer’s page with the greatest number of Sweepstakes entries, on or around January 7, 2021.
The lucky customer chosen from the winning retail partner’s pool of entries in the Holiday Sweepstakes, will win the grand prize of a beautiful 3/4 ctw Lovebright diamond necklace crafted in 14k white gold, with a retail value of $2,895.
ASHI is also offering a Custom Sweepstakes option, which guarantees a winner from your individual store. This will give you the flexibility of marketing your sweepstakes the way you like, while greatly increasing followers on your social media channels. Call ASHI to learn more about the Custom Sweepstakes option.
- Customized Sweepstakes URL: Participating retailers will receive a personalized link to the Holiday Sweepstakes Entry landing page, which will be customized with their brand’s logo, store image and company information.
- Sweepstakes Banner for Social Media: Retailers will have access to banners and images designed specifically for the Holiday Sweepstakes. These banners will be available in different sizes according to the image size requirements of all the major social media platforms, including Facebook, Instagram, Twitter, Pinterest and more.
- Sweepstakes Data Access: The customer data collected from each individual retailer’s Sweepstakes landing page can be accessed by a unique login and password by each participating retailer for future marketing purposes. The customer data collected from a particular retailer’s customized landing page can only be accessed by that retailer.
- Digital Marketing Library: All participating retailers will have access to ASHI’s Digital Marketing Library, where they can obtain digital images of merchandise available in ASHI’s jewelry collections. Retailers will be able to digitally post these images to their websites as well as on their social media pages.
- Marketing on Social Media: The participating retailers can create a “buzz” for the sweepstakes on their social media pages, and attract more customers to their page, by posting images of the program, putting up videos to announce important details about the Sweepstakes and go live on Facebook to announce the winner! Utilizing all the marketing features provided by different social media channels gives an edge to the retailers, and allows them to effectively market to their target audience.
Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated of a previous ASHI Sweepstakes: “ASHI’s Sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? – It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Mr. Pandya. “ASHI is dedicated to going the extra mile for our retail partners, and we want to support them through our digital marketing JewelSweep™ platform. Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increase their sales! “
If you are interested in participating in this unique marketing opportunity, please fill out the Holiday Sweepstakes Retailer Online Participation form. All participating retailers will be approved by ASHI.
To learn more about the ASHI Holiday Sweepstakes Program, send an email to email@example.com, call 800-622-ASHI (2744), contact your regional ASHI sales representative or visit www.AshiDiamonds.com.