ASHI is excited to announce the launch of the ASHI 2021 Holiday Marketing Program. This year, ASHI is offering a Holiday Marketing Program with an entirely fresh layout, trendiest styles, and hottest designs. In addition, ASHI has introduced over 200 new exclusive jewelry styles from its Lovebright Collection, the hottest trends such as paper clip jewelry, curb & Cuban link styles, diamond station necklaces & bracelets, stackable bands, petite huggies, diamond fashion essentials, gemstone & pearl sets, silver ensembles, and much more.
“This holiday season, your customers will be in the spirit of giving and find everything their loved ones have been wishing for all year long in this Holiday Program. ASHI’s extensive jewelry selections reflect timeless, classic, and modern trends that combine the finest craftsmanship and highest quality expected by the most discerning consumer,” says Mr. Pandya, partner at ASHI Diamonds. “At ASHI, we believe that the ‘Love of Giving’ is a year-round commitment to the success of your business and the development of ‘Your Brand.’ Combine the power of print and digital marketing to grow your business and build your brand this holiday season!”
Holiday Gift Book
The 32 page in-store/direct mail Holiday Gift Book brings together classic styles with this year’s most popular trends and designs. With this premium book, you can brand your store and personalize the front, back, and inside covers of the book, as well as an “About Us” page to make a personal connection with your customers and local community. You can also include additional designer jewelry or watch brands that you carry, as well as a print and digital E-Coupon and a Social Media Sweepstakes banner. Participating retailers will receive 1,000 free books with a $15,000 purchase made in 4 equal payments. The book can be mailed via direct mail or EDDM.
Holiday Wish Book
The 16-page Holiday Wish Book features best-selling classic designs as well as this year’s hottest trends. The style options in this book will help customers in sharing the spirit of the holiday season with their loved ones. You can personalize it with your store’s logo and information, jewelry or watch brands, as well as a digital E-coupon at the back. Participating retailers will receive 2,500 free books with a $15,000 purchase made in 4 equal payments. This book can be mailed via discounted direct mail and EDDM.
Holiday Gift Guide
The 8-page flyer will attract the interest of jewelry shoppers seeking the latest trends. Products chosen for the Holiday Gift Guide have been priced competitively to support ASHI’s retail partners increase their sales, profitability, margins, and inventory turns. Participating retailers will receive 3,500 free flyers with a $15,000 purchase made in 4 equal payments. It can be mailed via discounted direct mail and EDDM.
Holiday 2021 Program ~ Marketing Highlights
- USPS EDDM and Direct Mail all three books/brochures to your existing and potential customers. The 16 & 8-page flyers can be mailed via discounted direct mail.
- Advertising CO-OP Subsidy: Receive a 4% advertising subsidy against net asset purchases to offset the cost of the Program. Receive free books or flyers with a $15,000 purchase, made in 4 equal payments. “This makes the program nearly cost free as an in-store handout to every prospective in-store customer or a perfect direct mailer,” says Pandya.
- In-Stock Program & 5 Day Preview Program: Utilize ASHI’s no obligation 5-day invoice-memo to preview and close the sale on most styles featured in the Holiday Books and Brochure. “Our 5-day Preview Program has a historically proven 40% sell through rate,” says Pandya. Most styles are stocked for overnight delivery.
- Customized Books for Store Branding: Store logo on the front and back covers along with your ‘About Us’ page with store and staff pictures and a brief history on the inside front cover in the 32-page Book.
- Brand Customization: Option of customizing 2 to 4 pages in the 32-page & 16-page books with your jewelry and watch brands to obtain CO-OP from other lines that perform well in your store.
- Custom Print & Digital E-Coupon: Attract more customers to your store by offering a discount coupon at the back of the book.
- Digital Marketing Support: Digital images for social media and your website, email blasts, website banners, and digital coupon.
- Advanced Digital Flipbook: A mobile ready, drill down technology digital flipbook, that can be placed on your website or on Facebook & Instagram, enabling consumers to browse your catalogs.
- Social Media Sweepstakes: Collect relevant customer demographic data and attract customers to your store by running online sweepstakes programs on your social media pages and websites. Sweepstakes platform and marketing material is provided by ASHI.
- Television Commercials and In-Store Marketing Visuals: TV and print advertising materials in high resolution images optimized for websites or localized advertising purposes. Customized in-store DVD loops, duratrans, window clings and jewelry displays offered. High resolution images are available for ad creation, billboards, other print material, website and social media content.
“If you are interested in working with a supplier that is committed in ‘Promoting You as the Brand in Your Market’, rather than themselves – please see why hundreds of the top retailers across North America partner with ASHI to become the ‘Premier Jewelry Brand in their Market,’” said Pandya.
For more information about the ASHI 2021 Holiday Marketing Program, please contact your regional ASHI sales representative, call ASHI at 800-622-ASHI (2744) and visit www.ashidiamonds.com.