(NEW YORK) – ASHI is excited to announce their 2021 Holiday Sweepstakes, a program to help retailers increase sales through social media. Retailers can attract both existing and potential customers to their stores by using social media outlets like Facebook, Instagram, Pinterest, Twitter, etc. The Sweepstakes provides ASHI’s retail partners with a unique marketing opportunity to increase and broaden their customer base. This type of marketing has the potential to significantly increase retailers’ brand exposure, attract new customers and significantly increase sales. “We want our retailers to be the brand in their market,” says Mr. Pandya, partner at ASHI.
In collaboration with Avalon Solution, ASHI has created a vertically integrated Social Media Sweepstakes Technology Platform – JewelSweep™ – for the jewelry industry, allowing their retailer partners to take advantage of this unique branding and selling channel.
ASHI invites all its retail partners to participate in this innovative and free marketing campaign. The Sweepstakes will begin on October 15, 2021 and will end on January 2, 2022. One lucky winner will be selected at random from the retailer with the most Sweepstakes’ submissions, on or around January 7, 2022.
The lucky customer selected from the winning retailer’s pool of Holiday Sweepstakes submissions will receive a 3/4 carat Lovebright Diamond necklace crafted in 14K white gold, with a retail value of $1,999.
ASHI also has a Custom Sweepstakes option, which ensures a winner from each participant’s store. This gives you the flexibility to advertise your sweepstakes while significantly growing your social media presence. Contact ASHI for more information on the Custom Sweepstakes.
Sweepstakes Highlights
- Custom Sweepstakes URL: Participants will receive a personalized link to the Holiday Sweepstakes Entry Landing Page, which will be customized with their brand’s logo, store image and company information.
- Sweepstakes Social Media Banner: Access provided to banners and images designed for the Holiday Sweepstakes. Banners will be available in a variety of sizes suitable for Facebook, Instagram, Twitter, Pinterest, etc.
- Sweepstakes Data Access: Access consumer data generated from each individual retailer’s Sweepstakes through a unique login and password for future marketing purposes. The consumer data collected from your Sweepstakes will be accessible only to you.
- Redirection to Retailers Micro-Websites: Retailers brand logo on their Sweepstakes page will get redirected to their Lovebright Collection micro-website.
- Digital Marketing Library: Participating retailers will have access to ASHI’s Digital Marketing Library, containing digital images of ASHI styles to post on their desired social media outlet.
- Social Media Marketing: Create a “buzz” and attract more customers for the Holiday Sweepstakes by posting content related images/videos and going live on Facebook, Instagram, etc. to announce the winner. Utilizing marketing features provided by various social media outlets provides a marketing advantage and allows retailers to attract their target demographic.
Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Pandya. “ASHI is dedicated to going the extra mile for our retail partners and we want to support them through our Digital Marketing JewelSweep™ platform. Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
If you are interested in participating in this unique marketing opportunity, please fill out the The Holiday Sweepstakes Retailer Online Participation Form. All participating Retailers will be approved by ASHI.
To learn more about the ASHI Holiday Sweepstakes Program, call ASHI at 212-319-8291 or email sweepstakes@ashidiamonds.com. For more information about ASHI call 800-622-ASHI (2744), contact your regional ASHI sales representative, or visit www.AshiDiamonds.com.
