(NEW YORK) – ASHI is excited to announce the launch of their 2022 Holiday Sweepstakes to assist its retail partners reach their target demographic and increase sales through social media. The free Sweepstakes provides ASHI retailers with a unique marketing opportunity to broaden their client base as social media postings are liked and shared by customers, their friends and family.
“This is a great way for our retailers to capture consumer data, such as email addresses and demographics information, and can serve as the groundwork for building relationships with their customer base,” said Mr. Pandya, partner at ASHI. “This form of marketing can drastically improve the brand awareness of independent jewelers, and enable them to increase their sales! ASHI wants our retail partners to be known as The Holiday Brand in their market.”
ASHI, in partnership with Avalon Solution, developed the first vertically integrated Social Media Sweepstakes Technology Platform – JewelSweep™ – for the jewelry industry, allowing retailers to take advantage of this unique branding and marketing channel.
ASHI invites all of its retailers to participate in this innovative and free marketing initiative. The Sweepstakes began on October 15, 2022 and will end on January 2, 2023. One winner will be picked at random from the retailer with the most Sweepstakes entries on January 10, 2023. One lucky customer will win the grand prize of a beautiful Scatter Diamond Necklace crafted in 14K yellow gold, with a retail value of $1,649.
ASHI also has a Custom Sweepstakes option, which ensures a winner from your specific store. This gives you the freedom to market your sweepstakes as you want while increasing followers on your social media networks.
Sweepstakes Highlights
- Customized Sweepstakes URL: Retailers will receive a personalized link to the Holiday Sweepstakes Entry Landing Page, which will be customized with their brand’s logo, store image and company information.
- Sweepstakes Banner for Social Media: Retailers will have access to banners and images designed for the Holiday Sweepstakes. Banners will be available in a variety of sizes to meet the posting requirements of all major Social Media Platforms.
- Sweepstakes Data Access: Retailers can access consumer data generated from the Sweepstakes landing page through a unique login and password for future marketing purposes. The data collected from each custom landing page will be accessible only to the individual retailer.
- Redirection to Retailers Micro-Websites: The retailers brand logo placed on their Sweepstakes landing page will automatically get redirected to the retailer’s Lovebright Collection Micro-Website.
- Digital Marketing Library: All participating retailers will have access to ASHI’s Digital Marketing Library, containing digital images of ASHI Styles to post on their desired social media outlet.
- Marketing on Social Media: Retailers can create “buzz” and attract more customers for the Sweepstakes by posting content related images/videos and going live on Facebook, Instagram, etc. to announce the winner. Utilizing marketing features provided by various social media outlets gives retailers’ an advantage and allows them to successfully sell to their target demographic.
Julie Pyne, VP of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website and social media pages, and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” says Mr. Pandya. “ASHI is dedicated to going the extra mile for our retail partners and wants to support them through their Digital Marketing JewelSweep™ platform. Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales.”
If you are interested in participating in this unique marketing opportunity, please fill out the Holiday Sweepstakes Retailer Online Participation Form. All participating retailers will be approved by ASHI.
To learn more about the ASHI Holiday Sweepstakes Program, contact ASHI at 212-319-8291 or email sweepstakes@ashidiamonds.com.
