ASHI is excited to announce the launch of its 2023 Bridal Program – Finding the Perfect Ring for Your Forever Love. This year, ASHI has noticed brides-to-be have gravitated towards simple designs and elegant settings elevated by subtle enhancements for their engagement rings.
ASHI has designed a collection striving to meet every bride’s expectations with a blend of classic designs and modern aesthetics handcrafted with care by talented artisans.
ASHI’s Bridal Collection has unique new designs and revamped classic jewelry styles, as well as a selection of their best-sellers.
Couples know what they’re looking for and are focusing on personal touches when it comes to engagement rings. Many of today’s trends aren’t new, they’re simply an updated take on classic designs. ASHI’s 2023 Bridal Book embodies styles that showcase intricate detailing from delicate latticework and gorgeous milgraining to creative sculpting.
“Our team has worked tirelessly to provide our retailers with a fantastic presentation of bridal rings and wedding sets that accentuate the modern bride and set her apart from everyone else. It is in the finest details of our copyrighted styles that our commitment to quality and workmanship is exemplified, and best defines ASHI’s latest Bridal Collection,” states Mr. Pandya, partner of ASHI Diamonds. “Our comprehensive marketing program provides our partners a platform to extend their presence to newer markets and all social media platforms. At ASHI, we strive to be our retail partners’ product and service solution so that they can focus on the demands of their customers. This year, we’re diving deep into the top engagement ring trends for 2023. Giving the brides-to-be perfect options for the perfect engagement ring.”
This 28-page Bridal Book features more than 200 unique bridal styles, with over 100 reimagined designs. This beautiful book highlights a comprehensive collection of Contemporary, Vintage, and Classic Bridal designs.
“You’ll be guided through the ‘Finding the Perfect Ring for Your Forever Love’, which includes today’s most modern styles with elegant nuances, proven best sellers, and a resurgence of classic styles that have been reimagined into contemporary classics for this year’s bridal trends by our in-house artisans,” said Pandya.
Retailers can add a personal touch to their Bridal Book by customizing a collage of customer proposal images. This enables the retailer to interact with their customers, socialize the brand, and celebrate the proposal, to becoming the bridal destination for future purchases.
“To pique the interest of consumers, jewelers and vendors must provide something unique,” said Pandya. “ASHI is dedicated to being a leader in the presentation of jewelry to your consumers. The latest Bridal Collection is the perfect blend of exceptional value at reasonable prices that today’s consumers demand. The wide selection of products featured delivers the quality customers expect at retail prices, allowing you the flexibility to achieve a competitive advantage in any market. The ASHI 2023 Bridal Marketing Program incorporates the print to digital marketing, e-commerce, and merchandising strategies essential to establish your store as the premier bridal source in your market, where you are the brand!”
2023 Bridal Program Highlights:
- 28-Page Bridal Book: Showcase of today’s most innovative and stunning new bridal styles, with designer looks. Customizable with store logo and pictures, store history, customer engagement images, other bridal brands, coupons, and social media sweepstakes.
- In-Stock Program & 5-Day Preview Program: No-obligation 5-day Invoice-Memo to preview and close the sale on most styles. 5-day Preview Program has a proven 40% sell-through rate. Most styles are stocked for overnight delivery.
- Matching Bridal Max Memo & Extended Terms: Approved retailers receive a matching ASHI Bridal Max Memo Program, as well as extended payment terms.
- Advertising CO-OP Subsidy: 4% advertising subsidy against net asset purchases. This makes the program nearly cost-free as an in-store handout or direct mailer.
- Branding “Your Store Name”: Individualize with store logo on the front and back covers, with store and staff pictures and a brief history on the inside front cover.
- Customer Engagement: Option of customizing a page to add a personal touch by curating a collage of customer proposal images.
- Brand Customization: Option of customizing 2 or 4 pages with your jewelry and watch brands to obtain CO-OP from other lines that perform well in your store.
- Advanced Digital Flipbook: State-of-the-art Digital Flipbook that can be branded with store logo and info while enabling consumers to drill down and place orders. The unique QuickView Drill-down Technology enables consumers to get a quick view of images, product information, and prices without leaving the Digital Flipbook. Retailers can place the Flipbook on their website, email blasts, and social media platforms while enabling consumers to place orders quickly and easily.
- Free Digital Assets: Extensive library of beautiful lifestyle and web-ready images & videos to post on social media. The high-resolution style images, body-view images, website banners, email blasts and videos can be utilized for any print, digital, or website marketing.
- Bridal Sweepstakes: Take part in ASHI’s Global Bridal Sweepstakes or create a customized sweepstakes with your own ASHI Bridal Giveaway. Sweepstakes provide a unique marketing opportunity to increase your customer base as posts are liked and shared by your customers and their friends. You can boost your brand exposure, and increase sales. In addition, collect names and email addresses of potential customers for future campaigns.
- Free Television Commercial & Marketing Visuals: TV Commercials can be customized with your store information, prices, voice-over and print advertising materials in high-resolution images optimized for websites or local advertising purposes.
- Free In-store Marketing Visuals: Looping DVDs for your store location(s) and handouts for your potential bridal customers.
ASHI is a premier diamond jewelry manufacturer servicing over 1,000 independent retail jewelers in North America for over 38 years. ASHI offers an extensive collection of finely crafted jewelry featuring its signature I DO Collection engagement rings and bridal sets along with an array of diamonds and precious gemstones rings, earrings, necklaces, pendants, bracelets, and fashionable fine jewelry of all descriptions and value. ASHI latest and hottest trends include I Do Bridal, Lovebright Collection, Diamond Basics, Riviera & Tennis Designs, Pavé Ensembles, Petite Collection, Paper Clip Jewelry, Curb & Cuban Styles, Scatter Diamonds, Open Link Designs, Baguette Styles, and more.
“If you are interested in working with a supplier that is aligned in promoting you as the brand in your market, rather than themselves, please see why hundreds of the top retailers across North America partner with ASHI to become the premier bridal and jewelry brand in their market,” said Pandya.
For more information call ASHI at 800-622-ASHI (2744), contact your regional sales representative, or visit ashidiamonds.com.