ASHI has announce the launch of the 2023 Bridal Sweepstakes to assist its retail partners to reach their target demographic and increase sales through social media. Retailers will be able to attract current and prospective customers by utilizing social media outlets such as Facebook, Instagram, Pinterest, Twitter, etc. This free Sweepstakes provides ASHI retailers with a one-of-a-kind marketing opportunity to broaden their client base as their social media postings are liked and shared by customers, their friends and family. The Sweepstakes provides a great way for retailers to capture consumer data and can serve as the groundwork for building relationships with their customer base. This form of marketing improves brand awareness of independent jewelers, and is an effective means to increase sales. “ASHI wants our retail partners to be known as the bridal brand in their market,” said Mr. Pandya, partner at ASHI.
ASHI has partnered with Avalon Solution, developing the first vertically integrated Social Media Sweepstakes Technology Platform – JewelSweep™- for the jewelry industry, allowing retailers to take advantage of this unique branding and marketing channel.
ASHI invites all of its retail partners to participate in this innovative and marketing initiative. The Sweepstakes starts on March 1, 2023 and will end on October 8, 2023. One winner will be picked at random from the retailer page with the most Sweepstakes submissions on October 16, 2023.
One lucky customer, chosen from the winning retail partner’s pool of entries in the Bridal Sweepstakes, will win the grand prize of a beautiful bridal engagement ring crafted in 14K gold, with a retail value of $2,995.
ASHI also has a Custom Sweepstakes option, which ensures a winner from your specific store. This gives you the freedom to market your sweepstakes as you want while significantly growing followers on your social media networks. For more information, reach out to ASHI.
Sweepstakes Highlights
- Customized Sweepstakes URL: Participants receive a personalized link to the Bridal Sweepstakes Entry Landing Page, customized with their brand’s logo, store image and company information.
- Sweepstakes Banner for Social Media: Retailers have access to banners and images designed for the Bridal Sweepstakes. Banners will be available in a variety of sizes to meet the posting requirements of various social media platforms.
- Sweepstakes Data Access: Access consumer data generated from each retailer’s Sweepstakes through a unique login and password for future marketing purposes. The consumer data collected from your custom landing page will be accessible only to you.
- Redirection to Retailer’s Micro-Websites: Retailer’s logo placed on their Sweepstakes landing page, will automatically get redirected to the retailer’s I Do Collection micro-website.
- Digital Marketing Library: Participants have access to ASHI’s Digital Marketing Library, containing images of ASHI styles. Retailers can post these images on their desired social media outlet.
- Marketing on Social Media: Create a “buzz” and attract more customers for the Sweepstakes by posting content related images/videos and going live on Facebook, Instagram, etc. to announce the lucky winner. Utilizing marketing features provided by various social media outlets gives retailers’ an advantage and allows them to successfully sell to their target demographic.
Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Pandya. “ASHI is dedicated to going the extra mile for our retail partners and wants to support them through our Digital Marketing JewelSweep™ platform. Retailers get an edge by providing such exciting Social Media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
If you are interested in participating in this unique marketing opportunity, please fill out the Bridal Sweepstakes Retailer Online Participation Form. All participating Retailers will be approved by ASHI.
To learn more about the Sweepstakes Program, please contact ASHI Diamonds at 212-319-8291 or email sweepstakes@ashidiamonds.com.
