ASHI has announced the launch of its 2023 Holiday Marketing Program – Sparkling Season, filled with delightful surprises and a captivating array of jewelry products. Each page of the catalog is designed to take you on a journey, weaving a narrative that captures the spirit of the holidays and the magic of gift-giving.
ASHI has created a series of catalogs that not only showcases their exquisite collections, but also features new layouts designed to ignite the imagination of your customers.
This holiday season – maximize sales and engage your customers in a memorable way with ASHI’s 2023 Holiday Collection features over 200 new exclusive jewelry designs – Toi Et Moi Designs, East West Styles, Fancy Mixed Shape Designs, Personalized Jewelry, Petite Collection, Gemstone Jewelry, and much more.
The jewelry products featured within ASHI’s catalogs are a testament to their commitment to exceptional quality and style. ASHI’s curated collections showcase a wide range of stunning pieces that cater to every taste and preference. From timeless classics that exude elegance to contemporary designs that embrace the latest trends, ASHI’s jewelry is a fusion of craftsmanship and beauty. To enhance your customers’ experience, ASHI has included detailed descriptions and vibrant, high resolution images that bring each piece to life.
ASHI aims to equip retailers with a comprehensive marketing strategy that combines the allure of exquisite jewelry with the magic of the festive season. Use the power of print and digital marketing to grow your business and build your brand.
Holiday Gift Book – 32-Page
The 32-page in-store/direct mail book brings together classic styles with this year’s most popular trends and designs. With this premium Holiday Book, you can brand “Your Store” and personalize the front, back, and inside covers of the book, as well as an “About Us” page to make a personal connection with your customers and the local community. You can also include additional designer jewelry & watch brands that you carry, as well as a print and digital e-coupon and a Social Media Sweepstakes banner. Participating retailers will receive 1,000 free books with a $25,000 purchase made in 5 equal payments. This book can be mailed via direct mail or EDDM.
Holiday Wish Book – 16-Page
The 16-page book features best-selling classic designs as well as this year’s hottest trends, an ideal mix of style options. You can personalize it with your store’s logo and information, jewelry & watch brands, as well as a digital e-coupon and a Social Media Sweepstakes banner. Participating retailers will receive 2,000 free books with a $20,000 purchase made in 4 equal payments. This book can be mailed via discounted direct mail and EDDM.
Holiday Gift Guide – 8-Page
The 8-page flyer Holiday Gift Guide will attract the interest of jewelry shoppers seeking the latest trends. Trendsetting products chosen for the Holiday Gift Guide have been priced competitively to support ASHI’s retail partners in increasing their sales, profitability, margins and inventory turns. Participating retailers will also receive 2,500 free flyers with a $15,000 purchase made in 3 equal payments. This flyer can be mailed via discounted direct mail and EDDM.
Holiday 2023 Program Marketing Highlights:
- USPS EDDM and Direct Mail: All three Holiday Books & Flyers can be mailed via discounted direct mail.
- Advertising CO-OP Subsidy: 4% advertising subsidy against net asset purchases to offset the cost of the Program. Get free books or flyers with a $25,000 purchase from the 32-page, $20,000 from the 16-page, and $15,000 from the 8-page along with extended terms. This makes the program nearly cost-free as an in-store handout to every prospective customer or a perfect direct mailer. Subsidy applies only to ASHI products.
- In-Stock Program & 5-Day Preview Program: No-obligation 5-day Invoice-Memo to preview and close the sale on most styles featured in the books & flyers. This 5-day Preview Program has a historically proven 40% sell-through rate. Most styles are stocked for overnight delivery.
- Branding “Your Store Name”: Store logo on the front and back covers along with an ‘About Us’ page with your store & staff pictures and a brief history on the inside of the 32-page Holiday Gift Book.
- Brand Customization: Option of customizing 2 to 6 pages in the 32-page & 16-page Holiday books with your jewelry & watch brands to obtain co-op from other lines that perform well in your store.
- Custom Print & Digital E-Coupon: Attract more customers to your store by offering a discount coupon at the back of the book.
- Digital Assets for Free: Extensive library of lifestyle and web-ready images & videos to post on all social media platforms. The high resolution style images, body-view images, website banners, email blasts, and videos can be utilized for any print, digital, or website marketing.
- Advanced Digital Flipbook: Mobile-ready, digital flipbook with drill-down technology that can be placed on your website, Facebook & Instagram enabling consumers to browse your catalogs.
- Social Media Sweepstakes: Collect customer demographic data and attract customers to your store by running an online Sweepstakes on your social media platforms and website. Sweepstakes platform and marketing material are provided by ASHI.
- Television Commercials and In-Store Marketing Visuals: TV and print advertising materials in high resolution images optimized for websites or localized advertising purposes. Customized in-store DVD loops, duratrans, window clings, and POS displays. High-resolution images are available for ad creation, billboards, additional print material, website and social media content.
“If you are interested in working with a supplier that is committed to promoting you as the brand in your market – rather than themselves – please see why hundreds of the top retailers across North America Partner with ASHI to become the premier jewelry brand in their market,” said Mr. Pandya, partner of ASHI.
For more information about the ASHI 2023 Holiday Marketing Program, contact your Regional ASHI sales representative or call 800-622-ASHI (2744). Visit ASHI online at ashidiamonds.com.
