ASHI is excited to announce the launch of their 2023 Holiday Sweepstakes to assist its retail partners in reaching their target demographic and increasing their sales through social media. Retailers will be able to attract current and prospective customers to their stores by utilizing Social Media outlets such as Facebook, Instagram, Pinterest, Twitter, etc. The Sweepstakes is free and provides ASHI’s retail partners with a unique marketing opportunity to broaden their client base as social media postings are liked and shared by customers, their friends and family. Additionally, retailers capture consumer data, such as email addresses and demographic information, which can serve as the groundwork for building customer relationships.
“This form of marketing can drastically improve the retailers brand and potentially enable them to increase their sales!” says Mr. Pandya, partner at ASHI. “ASHI wants our retail partners to be known as the holiday brand in their market.”
ASHI has partnered with Avalon Solution to develop the first vertically integrated Social Media Sweepstakes Technology Platform – JewelSweep™ – for the jewelry industry, allowing retailers to take advantage of this unique branding and marketing channel.
ASHI invites all of its retail partners to participate in this innovative and free marketing initiative. The Sweepstakes began on October 16, 2023, and will end on January 2, 2024. One winner will be picked at random from the retailer page with the most Sweepstakes submissions on January 10, 2024.
One lucky customer, chosen from the winning retailer’s pool of entries, will win the grand prize of a beautiful Mixed Fancy Shape Pendant crafted in 14K yellow gold, with a MSRP of $3,995.
ASHI also has a Custom Sweepstakes option, which ensures a winner from the retailers’ specific store. This gives retailers the freedom to market the sweepstakes as they want while significantly growing followers on their social media platforms. For more information on the Custom option, contact ASHI.
Sweepstakes Highlights:
- Customized Sweepstakes URL: Participating retailers will receive a personalized link to a Holiday Sweepstakes Entry Landing Page, which will be customized with store logo, image, and company information.
- Social Media Sweepstakes Banner: Access to banners and images designed for the Holiday Sweepstakes. Banners will be available in a variety of sizes to meet the posting requirements of various social media platforms.
- Sweepstakes Data Access: Access consumer data generated from each individual retailer’s Sweepstakes landing page through a unique login and password for future marketing purposes. The consumer data collected from your custom landing page will be accessible only to you.
- Redirection to Retailers Micro-Websites: The retailers logo placed on their Sweepstakes landing page, will automatically get redirected to the retailers micro-website.
- Digital Marketing Library: Access to ASHI’s digital marketing library, containing digital images of ASHI styles for posting on social media outlets.
- Marketing on Social Media: Participants can create a “buzz” and attract more customers for the Holiday Sweepstakes by posting content-related images/videos and going live on Facebook, Instagram, etc. to announce the lucky winner. Utilizing marketing features provided by social media gives retailers an advantage and allows them to successfully sell to their target demographic.
Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, and social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Mr. Pandya. “ASHI is dedicated to going the extra mile for our retail partners and wants to support them through our Digital Marketing JewelSweep™ platform. Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
To participate in this unique marketing opportunity, fill out the Holiday Sweepstakes Retailer Online Participation Form. All participating retailers will be approved by ASHI.
To learn more about the Sweepstakes Program, contact ASHI Diamonds at 212-319-8291 or email sweepstakes@ashidiamonds.com.
